Employee Experience is crucial in the world of business, it has a huge impact on your company culture that attracts top tier talent who become employees and confirm that the culture that appealed to them is genuine. Employee experience and company culture have an overall impact on your employer brand, a concept which is becoming hot on the radar for many employers. Having a strong employer brand helps businesses to bag the best talent and establish your brands credibility. In this episode we're joined by Dan Sodergren, Dan is a digital marketing and technology expert who studies and trains companies in how the future of marketing, work and technology will change our world. He is a TedxTalker, Keynote speaker, Ex marketing agency owner and serial tech startup co-founder. Having appeared on BBC Breakfast, BBC new channels, BBC Watchdog, the One Show, RipOffBritain and on countless radio shows, Dan's is an expert with 20 years of experience on all things tech and the future of work. Dan is also the founder of Your Flock, a team engagement platform that helps to build relationships within teams, develop company culture and ensure hybrid working, works. In this episode Dan gives us his insight and advice on how companies can create a successful employee experience which will in turn, impact their employer brand. References and links: Dan Sodergren, The Future of Work: Ted X Talk - https://www.youtube.com/watch?v=uiZJkod7h-4 Your Flock: https://yourflock.co.uk/ High Performance Podcast with Ben Francis, Founder of Gymshark:  https://www.thehighperformancepodcast.com/podcast/benfrancis