‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023 Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying. In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit! GoodBob 12/25/23 - 8:51PM Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you! Okay, maybe not. This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect. More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast