‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023 Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying. In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit! GoodBob 12/25/23 -...

Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture.  In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor’s PR from her early days of running...

This is the inaugural episode of the Indestructible PR podcast series called, Allegedly. In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare. On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind...

An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and Immediate Past Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape. Our conversation covers the significant changes currently shaping the...

First episode for 2024!  Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely.  Here are your top five most popular episodes of the year. (Thank you, listeners!) Top Five...

Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand.  Also, analyzing and giving feedback on an interview with a CEO at the center of one of the most...

Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're discussing what...

The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's specific case to...

Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis.  This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink.  These three key takeaways: 1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our...

Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors explores the theory that their relationship might be a strategic PR move (or not) by comparing it with previous relationships Swift has had, and discusses the mutual benefits and implications for both their careers. The episode also explores:  1. The fascinating nature of PR relationships and how they serve as strategic moves in the celebrity world. Ever wondered why certain celeb relationships seem to pop up out of...

Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators. Here are three things you can look forward to learning from this episode: 1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick...

In the latest episode, we explore the delicate art of crafting heartfelt tributes. Motivated by Matthew Perry's passing and the notable silence from the "Friends" cast, we delve into the significance of memorializing individuals and the impact of their legacy. The discussion includes the influence of eulogies and public statements, with insights and advice on how to respectfully honor a loved one through words. The episode offers guidance on gathering cherished memories, accentuating positive...

In today's episode, Molly delves into the nuanced process of reclaiming your personal narrative in the aftermath of betrayal, without resorting to revenge tactics. Utilizing Britney Spears' memoir as a case study, Molly emphasizes how harnessing the power of social media platforms can be a double-edged sword. Done correctly, it allows you to share your perspective and control the story surrounding you, but improper use can perpetuate misunderstandings and escalate tensions. Molly provides...

In this episode of the Indestructible PR Podcast,  we delve into two critical aspects of public communication that often trip up those in the spotlight. First, we explore the case of Jada Pinkett Smith and her "Today" show interviews. Her inconsistent narrative about her marriage serves as a striking example of the potential repercussions of failing to align public statements with the truth. The episode offers a comprehensive look at the complexities of managing both a personal life and a...

Dive into the captivating world of celebrity journalism with renowned magazine writer Vanessa Grigoriadis. Get ready to go behind the scenes as Vanessa shares her experiences interviewing some of today's biggest stars, including Katy Perry, Justin Timberlake, Taylor Swift, and Lady Gaga. From the glitz and glamour to the challenges and controversies, this conversation is packed with juicy insights and fascinating stories from the world of celebrity culture. Highlights from this episode...

Taylor Lorenz discusses her new book 'Extremely Online' and delves into the untold story of fame, influence, and power on the Internet, exploring internet culture and societal impacts. Taylor unravels the complexities and trends of online communities, shares her research and experience, and explores the impact of internet culture on our society. Highlights The influence of content creators: Content creators have become a driving force in shaping online culture and influencing public...

In this episode of the Indestructible PR Podcast with Molly McPherson, long-time TV writer and Writers' Guild of America (WGA) writer, Michael Jamin, takes us behind the scenes of the recent strike and shares insight that helped the WGA negotiate a new contract with Hollywood studios. Grab your headphones and get ready for some serious industry insider knowledge! 1. The Inside Story: Michael Jamin, a seasoned TV writer, shares fascinating insights about the challenges faced by newcomers in...

In this episode of the Indestructible PR Podcast with Molly McPherson, diving into the intriguing world of media manipulation and celebrity PR tactics. The Power of Oprah: Despite her success as a businesswoman, Oprah Winfrey is still closely associated with her talk show roots. Discussing how Oprah's relatability and ability to connect with women made her show incredibly popular and how that has shaped her public image. But...what's behind the sudden interet in weight shaming and rapid...

Delving into the aftermath of the damning Rolling Stone article that uncovered a hostile work environment at "The Tonight Show starring Jimmy Fallon." We analyze the responses of Fallon and NBC to this damaging exposure and navigate the intricate relationship between celebrity culture and workplace dynamics. Unmasking the Toxicity: Molly explores the details of the Rolling Stone article, which paints a picture of a toxic work environment filled with bullying and intimidation. She examines...

Join Molly in the PR Confidential community on Five: Don’t miss out on joining in the chats where we dissect this episode’s topic further and engage in intriguing discussions on various subjects of spin, aiming to uncover the truth behind the spin and subtext. Ask your questions - Molly will answer. In this episode of the Indestructible PR Podcast with Molly McPherson, we venture "Behind the Words" to demystify the spin and subtext surrounding the recent Jonas-Turner divorce. The separation...

Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants. Episode Highlights: 1. The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of...

In this episode of the Indestructible PR Podcast, host Molly McPherson delves into the recent moves and PR decisions of Meghan Markle. Molly shares her insights and analysis on the infamous Duchess, discussing her journey, challenges, and the lessons we can learn from her. Highlights: 1. International Interview: Molly begins the episode by recounting her recent appearance on Australia's longest-running morning breakfast news program, the National Today Show. She talks about the nerves and...

This episode delves into a legal and PR showdown that's making headlines. The unfolding drama between NFL veteran Michael Oher and the two families famously depicted in the film "The Blind Side" takes center stage. Episode Highlights: The Blind Side Revisited The episode begins by revisiting the heartwarming yet controversial film "The Blind Side" and its portrayal of the real-life story of Michael Oher. The core of the episode delves into the legal intricacies surrounding Michael Oher's...

Ever thought about the tightrope walk public figures go through when expressing their personal beliefs? How a single statement can ignite a media firestorm, throwing them into a whirlwind of controversy? In this episode, digging into two intriguing instances: the aftermath of Ne-Yo's remarks on child-gendered transitions and the public relations quagmire that followed. Navigating the maze of misinformation, the fast-paced media frenzy, and the delicate dance between personal convictions and...