If you're starting a business, chances are you don't have a big enough audience to market your product to. But that doesn't mean you can't start selling. There's a method to sell to a tiny audience and that's what you'll discover in this episode. My good friend, Ina Coveney, @yourengagementcoach shares all her secrets to selling to a tiny audience and making big bucks even without a huge following.  What You'll Learn In This Episode: Why you don't need to grow your audience immediately.What...

You can have the most amazing product but if people don't want it, it will not sell. In this episode, let's chat about how to create an offer that's right for your audience and ensure that it's something they would want to buy.  What You'll Learn In This Episode: Why it's important to understand your clients' problems.The ONE and only thing you need to deliver to your clients.How to ensure that your offer is right for your clients.Why overwhelming offers don't workDownload the Guide:...

$100K/year sounds impossible for most starting business owners. They try everything they can, do all the strategies they're being taught and still, it's very elusive. But that's precisely why most business owners are not getting to 6-figure yet, they're trying to do it all. What if you can do less, do things better and generate the income you want in less than a year? What would it mean for you? In this episode, we'll talk about the 3 Reasons Why Most Coaches and Course Creators Are Not...

Stuck in your business and can't get to $100K per year? There are 5 simple steps you can start doing in your business now that can help you get there in 12 months. What You'll Learn In This Episode: Why doing more is not the key to getting the income you want.3 things you need to stop doing now so you can nail down your niche.How to leverage the power of ONE.Download the Guide: https://myedeleon.com/100K Want info on $100K Year program? Send me a message on Facebook  👉...

Why is selling so difficult? A question that most people always ask. But selling can be really fun if you did it right. In this episode, you'll learn how to sell better without the sleazy tactics that typical marketers use to lure people in. You'll get to do it right so you can connect with your audience better and get only the "RIGHT" people to work with you. What You'll Learn In This Episode:  Our best-kept-secret to get to your first $100K yearHow to start better conversations with your...

Routines and habits are things that many people take for granted but most successful people see as the most important thing in their business and there's a good reason for it. Routines help us create habits that will eventually become embedded in our system to function at our optimal level. James Martin (a.k.a. Made By James) recognizes the power of these two and have successfully leveraged them to build a successful 6-figure brand identity design business. In this episode, he's sharing...

When starting a business, one of the first things you will hear often about is to niche down. People will talk about how important it is and how crucial niching down is to the success and growth of your business. And while that is true, sometimes niching down too early might not always be the answer. Especially when you’re not clear yet as to who you want to truly serve or what skills or knowledge you actually have that you can share with the world. What You'll Learn In This Episode:  Why...

Niching down can be scary especially if you're a multi-passionate creative. But in this episode, you'll discover how powerful it is for Laurence Lehman to focus on one target market - the French-speaking audience. By focusing on the community she really wanted to serve, not only did Laurence nail down her audience, she managed to make an extra $52K from her calligraphy workshops in year one while maintaining the day job that she loves. What You'll Learn in this Episode: Why it's important...

In Part 3 of the 7 Foolproof Ways to Grow Your Creative Business, we'll dive into selling, delivery and planning. What You'll Learn In This Episode: Why you need to sell more if you want to grow your business.How you can sell better without feeling icky and salesy.How to become better at selling using powerful stories from customer experiencesWhy you need to plan and how it's crucial to your businessSteps you can do to plan your business better. Download the Guide:...

In this second instalment of the 7 Foolproof Ways to Grow Your Creative Business, we'll focus on Marketing. This episode includes 2 of the things we implement in my business but has been either confusing or difficult for most creative entrepreneurs. What You'll Learn In This Episode: How email marketing impacts your business and protects you from the ever-changing social media platforms. Why you need to establish a good relationship with your community.The #1 thing you should do if you...

Growing a business especially for creative entrepreneurs has never been easy. We do so many different things - we create art (that takes so much time) on top of every single thing an entrepreneur should do. And at times, we feel stuck and overwhelmed and we can't move forward. It's not easy to grow a business but we don't have to make it even more difficult than it already is. In this episode, we'll talk about the 7 Foolproof Ways to Grow Your Creative Business so you can stop feeling stuck...

Artists and creatives are notoriously branded as "starving." And somehow this perception has perpetuated the mindset of many creators and therefore result to the belief that it's difficult to make a decent living with art. But things have changed so much and we're not blessed with opportunities to better our lives by making a living online. Yet something still lingers - the lack mentality. In this episode with Deepshikha Sairam, we'll talk about the 3 modalities you can observe in your...

2021 was a year that many of us struggled - financially, emotionally, physically and a lot more. But regardless of what it brought us, I'm still thankful for everything it gave us. In this episode, I'll share with you 21 lessons I learned in 2021 and I hope that some might resonate with you and help you as well. Get My Content Management System: https://myedeleon.com/cms Join Us Inside Profitable Beginnings™: https://profitablebeginnings.com/ More Business Strategies and Resources: Visit...

Understanding the needs of your community is essential if you want to grow your business. Dominique Falla knows that really well. She's established a very successful Typism community, created an annual book to celebrate lettering artists and is now coaching many creative business owners to leverage their skills by creating a funnel to help them grow their business. What You'll Learn From This Episode: Understanding the needs of your community so you can serve them better and give them...

Most creatives start with client work and that's why they've become dependent on projects that are coming in. But what if nothing comes? This is how Aurelie Maron discovered the importance of diversifying creative income and she's on the show to share her journey with us. From client work, she has moved from putting all her energy into client work to focusing on her digital products which proved to be an even better source of income for her. What You'll Learn From This Episode: Why...

Have you been wanting to start your own business but you don't know how to get it done? It's challenging to start a business especially if you don't know what you're going to do. In this episode, let's talk about the 5 steps to help you get started in building your own creative business so you can start monetizing your creative skills. What You'll Learn: Why it's important to not just focus on the money when you're building your businessWhy you need to focus on a single thing first before...

Have you ever wondered how you can make money as an artist? As creatives, we're often told that we can't make money from our art or it's not a real job. We've been inundated with thoughts like this since childhood so growing up, we thought it's impossible to make a living from it. But it's not the case anymore. These days, there are various ways you can make a living as an artist because the internet has given us so many opportunities. In this episode, we'll talk about the 5 different ways...

In this episode, I'm honored to have Kisma Orbovich share with us her knowledge about The Universal Laws and Prosperous Thought.  Kisma brings a unique power and groundedness to the spiritual work. Her clients thrive when they discover from her how to remove the beliefs that interrupt their success and awaken an innate wealth consciousness within. This is why I'm thankful that she's sharing this with the creative community because often, we're plagued with negative and unhealthy thoughts...

How do you price your work? How do you price your design? Pricing is one of the most complicated topics in the creative industry. No one wants to talk about what they charge and how much are they making for various reasons - unhealthy relationship with money, scared of being judged or worse, feeling they aren't good enough to be even charging. In this episode, Jasmine Holmes will reveal some of her pricing secrets so you can have an easy as pie pricing experience when you send your next...

How do you turn your calligraphy passion into a profitable creative business? Be so good at it that people can't ignore you.  That's what Paul Antonio did. Paul trained as a Scribe and Heraldic Artist and went on to study Archaeological Illustration with a specialism in Ancient Writing Systems. He also studied English Palaeography and Manuscript History. Paul’s passion for the historical is something he shares with his team and this is the basis for their application to the contemporary. In...

Having multiple income streams is crucial for creatives if you want to build a sustainable business. Art Licensing is one piece of the income stream pie. However, it's not as easy as everyone thinks! But just like anything in the creative world, just because it's challenging doesn't mean it's not profitable. Art Licensing can be profitable for you if you do it right. So if you want to get started and know more about it, listen to this episode as Loomier Co's Katie and Ilana shares their...

Client work is typically the path that most creatives go to when they start building their business. It's because most of the time, our work are seen by creative directors, marketing agencies who are looking for artwork for their brands and other marketing needs. Creatives have been crucial to the marketing efforts of many businesses until today. But how do we, as creatives transition from this type of work so we can grow our business exponentially?  In this episode, I get to talk with a...

How does one begin their creative journey? There's really no great secret to starting and growing a creative business. As a matter of fact, you only need to do one thing - show up. Not just for yourself but for others who you want to attract and eventually become clients.  There are a lot of platforms available these days that can help any creatives be seen and get hired.  The question is, how are you going to stand out in a noisy creative industry so you're not just another artist in a sea...

Working for yourself isn't always rainbows and unicorns. Especially if you're just starting out, you don't have a team and you have to do everything on your own. It's challenging and at times, exhausting.  In this episode, Terence Tang and I talk about our experiences and how we both dealt with this. Oftentimes, people only see the surface level - the vanity metrics, the daily posts, and who we are working with. But when you look deeper, there are bigger things we have to take care of while...