Cally Russell is the founder of This Is Unfolded, a company that creates made-to-order clothes, and then reinvests the money back into the communities who are creating them.   When the pandemic hit in 2020, brands cancelled over $2 billion dollars worth of clothes orders with factories that were mainly in developing countries. This left workers without jobs or livelihoods and an estimated hundreds of millions of pieces of clothing destined for landfill. To solve this problem, Cally created Lost Stock, which sold mystery boxes of clothing to people around the world to save them from being wasted and support factory and garment workers. The goal was to sell 10,000 boxes, but the team ended up selling 125,000.  This Is Unfolded continues this new way of shopping by taking excess stock out of the equation. In this episode, you’ll learn Cally’s top tips on how to rethink the status quo in your industry, just how much clothing is sent to landfill in a normal retail model, and how to find purpose-led shoppers and build a community around them.  To learn more about This Is Unfolded, check out the website.Read the full transcript of this interview and show notes here.Watch the full interview on noissue's YouTube channel.