Amirah Jiwa is a social impact and sustainability strategist who helps brands define what sustainability means to them and meaningfully act on it by creating and communicating impact. She has worked on impact strategy with brands such as  Sephora and Mailchimp.  She says there’s no such thing as a truly sustainable business, because where brands go wrong is thinking sustainability is something that you are when it’s actually something that you do – which means there is constant room for improvement.  In this episode, you’ll learn how to communicate impact instead of buzzwords as a brand, Amirah’s top tips for being a savvy shopper and spotting greenwashing and why you should take comfort in the fact that when it comes to sustainability, there’s no such thing as perfection, there’s only progress.  To read the interview transcript and learn more about Amirah Jiwa, check out the show notes here.Watch the full interview on noissue's YouTube channel.