Kate Hamilton is the co-founder of Sonder & Tell, a business that helps brands find their voice and express themselves through storytelling, tone of voice and creative copywriting.  Kate wants to build a world where words are considered as early as possible, with brands looking to words, language and stories as the starting point of brand building, and not a last minute addition. Sonder & Tell has worked with brands such as Airbnb, Bumble and Lick Home on content strategy and tone of voice.  In this episode, you’ll learn why businesses don’t have to use a serious tone of voice to talk about topics like sustainability and social impact, the most common storytelling mistakes Kate sees brands make and how to use the power of language to be remembered and recognized for what you're doing in your industry.   To read the interview transcript and learn more about Sonder & Tell, check out the show notes here.Watch the full unedited interview on noissue's YouTube channel.