“Creators need to understand that the game being played around them is rigged. And basically, if they don't understand a different way to play this game, they will get sacrificed in the algorithm and burnout because the platforms doesn’t care. — Sachit Gupta Recently I was a guest on Creators Are Brands with Tom Boyd — Creator of @BonusFootage on TikTok and Instagram, creator strategist for billion dollar brands, and all around hilarious person. Highly recommend his podcast! In this episode we discuss content strategies, inventory, and 6-figure sponsorship deals. After re-listening to this podcast, I knew I had to share it here, with you. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. (0:00) - Introduction (03:56) - What is Platforms Media?  (06:00) - Who the first person that anyone should bring on in their team, is. (09:14) - How to start playing the content game differently (16:15) - How to apply the 3M Method to fine-tune your niche (19:40) - Is there a blueprint for six-figure sponsorship deals? (22:55) - Selling content inventory in advance (32:10) - Selling content inventory for short-form content — Should you do it?  (34:30) - How you can build a team & start monetizing your audience (41:08) - How to cater to cold leads and inbound leads (46:09) - Should you partner with influencer agencies? (48:55) - What infrastructure have you built for recording & delivering the content? (52:45) - Who the first person is that you should partner with for content distribution (1:02:45) - Closing remarks