“Persuasion doesn't mean to manipulate. Intention is everything. If it isn't in the best interests of the person you're persuading, you probably shouldn't do it.” — Dave Lakhani This week Sachit (@sachitgupta) chats with Dave Lakhani, former Entrepreneur, Founder, C level executive and event producer. As a founder, Dave started more than a dozen successful companies. Several of the companies he led have been on the coveted Inc. 500 list. He successfully set new sales and marketing records at every company he was with. As a consultant, he worked with more than 500 companies to develop profitable growth strategies. As a professional speaker, he addressed more than 2 million people in the past 15 years, and his books have reached hundreds of thousands of people. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. 02:53 - Three things that people want in life 08:25 - What makes Donald Trump a great influencer and persuader? 19:35 - How to read people and spot lies 32:45 - Practical tactics and hero’s journey 58:46 - Books recommendations