Dean West's journey teaches us that even at 50, making strategic changes and staying committed to restructuring can turn challenges into opportunities. In this episode, we hear Dean’s story and secrets behind leveraging associations and specialty groups to securing high-value clients. Associations, often underrated, can be compared to valuable goldmines for fostering relationships. Dean discusses all about them, dispelling common misconceptions about associations and shedding light on the myriad opportunities they present. Dean also shares how to craft the right content, understand the power of restructuring, and his pivotal point at 50. Tune in now and unlock the doors to high-value clients. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast