Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it’s a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether...

Putting the right people in the right seats is crucial to any business, but for a consulting practice, it is a matter of life or death. Michael Zipursky talks about strategic hiring in this episode with Adam Oliver, Founder and CEO of Crafted, a product development consultancy employing over 26 people. Michael and Adam discuss the challenges of balancing between having a robust sales pipeline and a hiring pipeline and why the two are essential for your growth. Among other things, you’ll learn...

In this special bonus episode from YouTube, Michael Zipursky talks about how consultants can use value-based pricing to maximize revenue. He discusses the two different forms of value, how to work around the perception of value, and the benefits of knowing the right questions to ask clients.   Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Are you looking to scale your consulting business? This episode will deliver that to you! Today, Kenny Goldman, the co-founder and CEO of Kicksaw, discusses how consulting businesses can elevate their practice through the Fractional Services Model. Kenny also brings insights on strategically determining optimal time and innovative technology and systems. He delves into building and sustaining meaningful partnerships with large enterprises. From implementing strategies to reduce customer churn...

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What makes you stand out from any other consulting businesses? How can you increase the value of your business? In this episode, Tony Velasquez, the CEO of Angelus Advisors, brings his wisdom on what makes a true consulting business and how consultants can build one instead of simply creating a job for themselves. He delves into increasing your offering’s value, making your clients feel special and heard, winning new clients, and crafting impactful messages to attract ideal customers. Tony...

Michael Zipursky warns about the consequences of choosing money over love. He explains why it is wrong to justify pouring all your time and effort into your business just for the sake of your family.   Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Nobody wants to be just another consulting firm. So, how will you stand out among others? Today, Sarah Heal, the Director and Co-Founder of Information Leadership, brings you the power of specializing your consulting firm to be on top of the industry. Sarah delves into improving messaging, delegating effectively, valuing employees, niching down, leveraging your words and social proof, and avoiding falling into a common trap. This episode is stuffed with insights and will help you climb into...

How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others. In this episode, you’ll learn how to: Utilize cold emails to expand your network while...

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” - Simon Sinek.   Investing in your team and providing them with a great experience will drive them to perform better. In this episode, Kalyn Ponti, the CEO of Humankind, sprinkles her expertise on how consulting firm owners improve the employee experience for them to thrive in your firm. When leaders develop and nourish a positive company culture, it ripples into your...

Elevate your consulting business through the lens of neuroscience: discover hidden opportunities, amplify growth, and lead with sharper insights for success. In this episode, we dive deep into business transformation and personal growth. Our guest is none other than Bill Troy, founder of Polaris, a pioneering company that leverages neuroscience to unlock human potential and elevate consulting businesses. He reveals how his business paradigm shifted from control-centered to growth-focused,...

Growing your business may not be easy but you can look at the successful people around you and learn from them. One of those that you’ll find invaluable is this episode’s guest, Jason Shafton, the Founder of Winston Francois. Drawing not only from his experience and expertise but also insights learned from the amazing people around him, Jason shares the simple method for growth in your consulting business. He dives deep into the value of getting referrals and how to get them without directly...

“Life doesn’t get easier or more forgiving. We get stronger and more resilient.” - Steve Maraboli, from Life, Truth, and Being Free.   Today, Ryan Kutscher, the founder of Circus Maximus, shares his journey to inspire others to become resilient consulting business leaders. He shares the steps to help you navigate the highs and lows of being an entrepreneur and consultant. As Ryan dives deeper into the conversation, he also emphasizes the importance of the restaurant business model in his...

Research is vital in many businesses because the gathered data will allow business owners to decide accordingly. That is one of the secrets today’s guest reveals. Cali Williams Yost, the CEO of Flex+Strategy Group, shares her expertise in building a remote consulting business. She provides tips on developing the skills of your managers to grow your business. Cali also reveals her secret in managing her work-life fit to grow your firm. Get a glimpse of how Cali grows her business and learn...

Many consultants struggle to grow their businesses because they’re busy working in their business rather than on their business. Because if you are looking to scale your firm, owners should understand the crucial role of margin. Today, Matt Hayter, the CEO and founder of Project Works, emphasizes how utilization and margin ensure sustainability and growth for your consulting business. He also delves into several topics and shares some tips to help your consulting business grow. Listen to this...

Nothing beats the power of preparation when it comes to overcoming the impacts of the unknown challenges of the future. Today’s guest learned this lesson the hard way. Not expecting the recession to happen, Gini Dietrich, the creator of the PESO Model, had to face a number of hurdles that crushed her business. Today, she shares the mistakes you need to avoid and the lessons she learned along the way. Gini offers her insights to prepare your consulting business for what’s coming. She also...

If you want to grow your consulting business and enhance your marketing, you're in luck! Today, we have a special guest who will share his secrets to success in driving business growth. Phil Alves, the CEO of DevSquad, has a unique strategy to grow his consulting business through inbound marketing to generate endless consulting clients. He provides tips on how you can avoid digital marketing mistakes that could cost you thousands. Phil also shares his strategy to attract the best employees...

In the uncertain landscape of business growth, reaching new heights requires transcending the limits of your own capacity. Welcome back to the Consulting Success Podcast! In this episode, Michael is joined by the exceptional Sean Sheppard, managing partner at U +, a renowned consulting firm with a track record of creating $2 billion in new value and successfully bringing over a hundred ideas to market. Today, Sean sheds light on a crucial challenge faced by many consulting firms and...

Are you pondering about managing yourself out of your consulting business? Then tune in to this episode today! David Denzel, a remarkable serial entrepreneur, sheds light on managing your consulting business with his blueprint to success. But you can only unlock the doors to success if you find someone who will hold you accountable, and David emphasizes the value of building your consulting team. His extraordinary talent allowed him to orchestrate success from behind the scenes, refusing the...

As a leader, it is important to adopt a mindset to allow your team to drive better results. In this episode, Liz Wiseman, the author of Multipliers: How the Best Leaders Make Everyone Smarter, discusses the principles of effective consulting business leadership to empower your team and drive exceptional results. She introduces two contrasting leadership styles: Multipliers and Diminishers. She delves into the characteristics and behaviors of multipliers and provides practical insights on how...

Jamie Douraghy uncovers the secret to expanding your consulting practice by navigating the delicate balance between work and life. His insights on expanding a consulting practice while maintaining a healthy work-life balance revolve around two key aspects: aligning with like-minded individuals and building a supportive network. The alignment of like-minded individuals helps foster a sense of belonging and provides opportunities for collaboration and partnership. This supportive network will...

It requires a great strategy to provide a great customer experience to generate leads for your consulting firm. Dave Norton, the visionary founder of Stone Mantel, reveals his insights on customer experience strategy to gain a competitive edge in your consulting business. He also sheds light on developing IP to contribute growth to your practice. Furthermore, Dave touches on driving new leads to your doorstep with his outreach strategy. Dave Norton has so much to unveil in this episode. So,...

There is an art to facilitating workshops, especially if you wish it to be impactful. Today's guest is Myriam Hadnes, who founded Workshops Work to support individuals and organizations to grow their facilitation skills. She shares her thoughts on helping clients create a smoother workshop, drawing from the best practices she has learned from navigating and growing as an expert in the field. What is more, Myriam adds some tips for facilitators to avoid mirroring negative effects in the...

How can you get accredited for the psychometric tools? What challenges do you have to face in getting accreditation? In this episode, Skip Bowman, the founder of Safe2Great, provides insights on creating lucrative accreditation programs and explains the Safe to Great model. The concept of the model is useful for the business. It brings people to get interested in something. Skip provides tips to draw followers into you because the business will thrive if people follow your ideas and concepts....

There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psychology of pricing and how to raise your fees as consultants. She also talks about her journey from working on eBay to freelancing to building a remote business and where networking helped in the process. What is the...