WorkRamp: Fara Rosenzweig's multimedia content playbook
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Description
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.
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Timestamps:
(00:00) - Intro
(02:05) - Who is Fara Rosenzweig?
(02:27) - Fara’s background.
(06:23) - What’s WorkRamp?
(07:33) - WorkRamp’s ICP.
(09:43) - Content marketing program at WorkRamp.
(14:17) - Content types for specific personas.
(20:13) - Content creation process.
(22:44) - Transitioning from text to multimedia content.
(25:45) - Vendor management for scaling content.
(28:55) - Content performance measurement and attribution.
(34:28) - WorkRamp’s podcast and its purpose.
(43:00) - Learn more about Fara and WorkRamp and get in touch.
(44:30) - Outro.
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Useful Links:
WorkRamp Website: https://www.linkedin.com/company/workramp/
Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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