In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more. ************************ Timestamps: 00:00 Intro 02:21 Who is Jessica Walker? 03:03 Jessica’s background. 03:51 What is MEDDICC?  04:40 How does MEDDICC help customers? 05:33 MEDDICC’s ICP. 06:39 Different implementation plans based on customers. 08:09 What does media mean at MEDDICC? 10:57 SMEs' expertise in content implementation.  11:44 Enabling people using a media approach.  15:30 Channel and product perspectives.  19:08 How to build a media arm without a massive budget? 21:42 Does remote work affect video production?  23:17 Competitor analysis. 27:10 B2C side of MEDDICC.  27:43 Content performance measurement and attribution. 30:53  Important personality traits and skills. 33:29 Learn more about Jessica and MEDDICC and get in touch. 34:09 Outro ************************ Useful Links: MEDDICC Website: https://meddicc.com/ Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at Tealhq.com.