In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more. ************************ Timestamps: 00:00 Intro. 03:10 Who is Amanda Natividad? 03:37 Amanda's background. 04:59 What is SparkToro? 06:23 Reflection on changes in marketing. 12:27 Original content on SparkToro’s blog.  14:20 Personal branding vs. corporate branding. 18:47 Aligning marketing strategy with audience insights. 21:44 Using an email list for marketing. 26:02 Scalability of SparkToro's marketing approach. 30:45 High-level individual contribution vs. traditional management 34:27 Balancing high-value work and 'chill work'. 37:37 SparkToro's content strategy. 41:17 Leveraging original research in content marketing. 45:01 Amanda's journey in building her personal brand. 48:38 Learn more about Amanda and SparkToro and get in touch. 49:52 Outro. ************************ Useful Links: SparkToro Website: https://sparktoro.com/ Amanda’s Website: https://amandanat.com/ Amanda on LinkedIn: https://www.linkedin.com/in/amandanat Amanda on Twitter: https://twitter.com/amandanat Amanda on Instagram: https://www.instagram.com/amandanat ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at tealhq.com.