In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more. This episode is brought to you by our friends at Lettuce. ************************ Timestamps: 00:00 Intro 02:05 Who is Eric Doty? 02:36 What’s Dock? 03:40 LinkedIn, networking, and moderating Superpath's community. 08:59 Eric’s LinkedIn strategy.  11:21 Building different ‘muscles’ on side projects. 12:59 Build in public.  15:04 Overview of Dock’s content initiatives. 17:37 Dock’s podcast and its role in Dock’s content strategy. 21:10 Building a content library.  24:23 ‘Permissionless Co-Marketing’. 25:29 Automating the podcast production.  27:11 Is building a podcast worth it?  29:12 The skillset of content marketers is changing.  32:50 Content team structure at Dock. 33:47 Synergy between different departments. 37:29 Changes to the content strategy based on working with sales.  40:45 PLG sales motion at Dock. 42:09 Learn more about Eric and Dock and get in touch. 43:28 Outro ************************ Useful Links: Website: https://dock.us/ Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.