In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more. ************************ Timestamps: 00:00 Intro 01:44 Launch of the ‘Create Once, Distribute Forever’ book.  02:45 Why did Ross write a book now? 04:17 Focused on story distribution.  05:36 Blurred lines between content marketing for B2B and B2C. 07:18 Befenits of communities.  14:07 Constraints on content distribution. 19:03 Understanding the fundamentals of content marketing. 23:51 Meta process of writing a book.  32:21 Learn more about Ross and Foundation and get in touch. 33:38 Outro ************************ Useful Links: Foundation Website: https://foundationinc.co/ Ross Book: https://rosssimmonds.com/book/ Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/ Ross on Twitter: https://twitter.com/TheCoolestCool ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.