If you're anything like us, always on the hunt for that next level of growth and efficiency in your business, then boy, do I have a story for you. We just released a huge episode of Content Is Profit featuring Michael Benso. Let me tell you, it's a game-changer, especially if you're in health and wellness. Michael goes all out! He tells how he navigated tricky software integration and the sneaky hidden costs. It's like he's handing over the playbook. It shows how to avoid those pitfalls and streamline your operations. This will make your business leaner and meaner. But here's where it gets juicy: he dives into the essence of Buzops (his software company) and how it's totally revolutionizing the health and wellness industry. If you ever felt like you're stuck in a rut, Michael's story of breaking free and embracing innovation is the pep talk you didn't know you needed. It's all about creating something that's truly yours, learning the fine art of delegation, and finding that balance between holding the reins tight and letting things flow. So, if you create content, shape businesses, or love the art of marketing, you won't want to miss this. Join us in unpacking these #GoldenBoulders! 00:00 Developed cool friendship, had blast with kids. 03:12 Invested in crypto, enjoys mentoring, seeks experience. 08:38 Childhood van trips with VCR and sleep. 11:15 Working in an organization offers valuable support. 13:36 Content creation can be time-consuming and challenging. 18:10 Importance of margins in life and creativity. 19:25 Reflecting on conversations for valuable key takeaways. 24:14 Catch-up conversation about business and time management. 29:19 Curious about Boss Ups, a shift in career. 32:16 Developing fitness business easier to sell than software. 33:24 Hidden software problems can be challenging. 37:29 Cater to customer needs for quicker profit. 39:45 Connecting for synergies in podcasting and software. 44:31 Thought leaders speak positively about their software. 46:02 SEC struggles to understand Bitcoin, offers token. Tune in and enjoy! Connect With Michael: Facebook Instagram LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes