Ever felt like you're just a drop in the ocean of the marketing world? Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community! That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit. Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend. Sounds like a dream, right? These were actual results after we ran a campaign with the principles we mention in today's episode. Now, if you're sitting there thinking, "But I'm just a small fish in a small pond," then you're exactly where you need to be. Imagine becoming the talk of the town in places like Austin, where every local business owner has a chance to shine. We're talking deep community connections, leveraging the power of local relationships, and unlocking revenue streams that you didn't even know existed. From mastering local newsletters to promoting in community groups and spicing things up with events and memberships, Ethan's got actionable advice that's going to change the way you see your local market. So, if you're ready to make your local market your biggest asset and learn the art of crafting profitable content that resonates with your community, you won't want to miss today's show. It's time to turn your local marketing game around! Tune into Content Is Profit for all the #GoldenBoulders, and, if you love what you hear, drop us that 5-star review – it means the world to us 🙏🏻 Timestamped Overview: 00:00 Plan to do next series in person. 06:30 Fascinated by local, early team at Hampton. 08:59 Local content has less competition, huge opportunity. 10:40 Navigating consumer behavior, local businesses, and marketing. 14:11 Local digital media opportunity for smaller audiences. 18:15 Advertising, budget-less promotion to engage local community. 22:31 Local business campaign increased opt-ins by 2k. 24:14 People want to know and buy from businesses. 29:30 Idea for city podcast network and business model. 32:15 Local business event roundups targeting sponsors. Exciting! 36:51 Scaling content success requires finding local creatives. 40:03 An entrepreneur created a list to network. 43:17 Creating local media property presents unique opportunities. 47:56 Pitch emphasized potential revenue from customer base. 48:33 Educate business owners about essential financial data. 55:39 Building in Austin, community support, industry collaboration. 56:23 Podcast allows meeting cool, potential partners. Connect With Ethan: Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes