On this episode of Content Makers, I chat to Natalie Raven the Founder of Parcel, a thoughtful gifting company, on how to create content from behind a brand. We discuss how Parcel started and how Natalie pivoted her target audience by changing the website content and even the logistics of the company. Why it's really about her audience finding connection with each other and how this feeds into everything she does and procures, at Parcel. We discuss Natalie's approach to social media, and particularly Instagram, and how brands can adhere to the right side of personal. Plus, the changing responsibilities of the retail industry and how by using automation you might lose something with everything you change while on the path to convenience. Plus, her incredibly interesting 100 days of rejection campaign and what this has taught her about resilience.Natalie is one of those rare impressive people, who doesn't realise just how impressive she is. I hope you enjoy this episode as much as I did recording it.  To check out the gorgeous Parcel brand visit https://parcellondon.com/ or follow Natalie and her 100 rejections journey on Instagram @parcellondon.If you liked this episode, there are lots more to come! Please subscribe to be first to get them in your downloads.