In this episode I chat to Hadrien Chatelet, Creative Director at The Wern and champion of entrepreneurs everywhere who have the creativity, but maybe not the tools, to brand their businesses.In it, we discuss Hadrien's background, from being spotted while creating street art, to working for the French version of John Lewis and going on to manage a team at global agency Endeavour (now IMG) and how redundancy made him realise he wanted to give back.We chat about his role today, as Creative Director at The Wern and how this involves helping with product design, courses, branding and especially social media content.Hadrien tells how rewarding he finds being able to give entrepreneurs, who are often naturally creative, the tools to create design content themselves. Also, his philosophy that regardless of size, everyone deserves the right branding experience and designs that matter and follow the purpose and stories of the entrepreneurs creating them.We discuss if it's easier to market a product business, as opposed to a service-based one (spoiler: it's not) and why good design starts with questions and understanding your true purpose.This is a very inspiring chat about all things design and I hope you get as many takeaways from it as I did. You can find out more about The Wern by visiting thewern.com and you can find the full show notes, including links to Hadrien's design course and the Hype Yourself book, at bethgladstone.com.