Drew Collins is someone who proves that anything is possible if you just set your ambitions high enough. Starting out in a career in music, which led to a career in media, Drew is now the Brand Partnerships Director at student news site The Tab and has worked at some of the most ardent publishers of this century, like Unilad. In this episode we take a deep look at brand partnerships - their power, why they’re valuable and how brands can tap into the value to increase their consumer base. Drew explains why finding the middle ground between the objectives of the brand and the editorial tone of voice of the publisher, is what leads to great success. With insight into some of his seriously creative partnerships to date, like Unilad and North Face who built a pop-up store at the top of a mountain. Drew is ambitious and passionate about his mission to produce the best content possible for consumers and I loved this insight into his world. I hope you enjoy this episode and would love to hear your feedback! Connect with Drew more by searching for Drew Collins on LinkedIn and find out more about The Tab at thetab.com.