Hayley Smith is someone who inspires forward-thinking PR that looks towards the PR methods that are going to get her clients the biggest reach in today's landscape. As Director of lifestyle agency Boxed Out PR, that specialises in "PR with a purpose", Deputy Head of PR at Pride London & the Founder of FlowAid she is a master at managing different priorities.In this episode we cover:What it means to specialise in “PR with a purpose”, looking after brands and clients that are making an impact, either in their industry, globally or in societyHow advertising has affected print PR & the benefit of digital PR for SEO and social media sharingThe difference between macro and micro influencers and how to get the most from influencer partnershipsHow Facebook, Twitter & YouTube can be just as worthwhile as Instagram, so long as you know which audience you’re tapping intoHow Hayley ensures her PR agency is forward-thinking and the benefit of collaborating with digital agenciesWhy Hayley champions remote working and the benefit this has for her and her teamHighlights while working on PR for Pride London and the true meaning of Pride, as both a party and a protestThe benefit of not taking on more than you can doThe message and story behind her charity campaign, FlowAidThe opportunities that come from being a speaker at TEDxThe importance of creating content as a business ownerConnect with Hayley on Twitter @officialhayleys