Simon Schnieders is the Founder & CEO of Blue Array, an agency that does SEO and nothing but SEO. In this episode, we get pretty technical on the elements needed to create a successful SEO strategy in today's world and why a lot of what we're told about SEO is just noise. From why we shouldn’t always be prioritising content creation over strategy, to how to think about the keyword universe and why SEO is really all just about links and content. Plus, we talk a lot about how Simon built his agency with a (fast approaching) five-year plan to sell and exit, why his team comes first and why they're launching a book and a training academy this year. I hope you get as much SEO clarity from this episode as I did, and I’d love to hear your feedback (and any SEO questions you might have) after. You can view all of the links from this episode at bethgladstone.com/podcast/episode13 and you can learn more about Simon and Blue Array's work at bluearray.co.uk.