Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead content and video with intention are key digital marketing areas for this year and why brands in the drinks and beauty industries are nailing good content right now. Plus, why everything in marketing should start with knowing your audience personas. Get access to all of the links and tools Marie mentions in this episode at bethgladstone.com/blog/episode16.