20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning
Description
Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy with execution, Joei is a master at finding ways to use different content types to hit company goals. In this episode we discuss her approach to content and being a marketer.Resources:Joei on LinkedIn360Learning blogWatch the onboarding Joei docu-seriesMasterclassMention & TwilertIntercomWistiaFS blogWait but Why blogAnn Handley's Everybody Writes
Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a diverse range of personalities can benefit your team and how to balance these different styles for optimum working results.
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Notion
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Published 06/16/21
In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're creating and curating your content.
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Instapages
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Published 06/09/21