20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning
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Description
Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy with execution, Joei is a master at finding ways to use different content types to hit company goals. In this episode we discuss her approach to content and being a marketer.Resources:Joei on LinkedIn360Learning blogWatch the onboarding Joei docu-seriesMasterclassMention & TwilertIntercomWistiaFS blogWait but Why blogAnn Handley's Everybody Writes
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