On the very first episode of Content Makers, I chat to Ben Tyson, the CEO at social media agency Born Social on how they approach social media today. We discuss how Born Social has managed the social media for challenger brands such as Nandos, Valspar and Chilly's Bottles. Why they choose to be specialists, rather than generalists, and how they measure success for clients, both in brand awareness and bottom of the funnel conversions.We cover how to go beyond just thinking about social in...

Welcome to the Content Makers podcast, here's what you can expect.