In this episode of the podcast, host Logan Shinholser interviews Tom Droste, co-founder of Estimate Rocket, a software solution for service contractors to efficiently manage their businesses.  The conversation centers around the importance of documentation and Standard Operating Procedures (SOPs) for businesses, even though it might not be the most exciting or glamorous aspect of running a company. Tom discusses his background in accounting and the creation of Estimate Rocket as a tool to...

In this episode, we unveil the shift that skyrocketed our content strategy. We traded generic content for captivating material, resulting in a staggering 107,000 views in just a month. But it's not just us—Premier Ponds saw YouTube subscribers soar from 4,000 to 150,000 by infusing entertainment into their content. Why does an entertainment-based approach matter? It's your brand's gateway, leaving a lasting impact even if viewers don't convert immediately. Discover the sweet spot ratio—our...

REGISTER FOR THE MILE HIGH PROFIT SUMMIT: tinyurl.com/milehighcgn Today on the podcast we uncover the evolution of content and SEO techniques. Join us as we dissect the myths around old content and learn from our host's experiences. Discover Google's stance on retaining older content, debunking the notion that freshness is the only factor that matters. We provide actionable insights for dealing with outdated content, whether it's enhancing existing articles or managing content during a...

Join our video email series! https://diy.contractorgrowthnetwork.com/free-video-marketing-series Welcome back to the Contractor Growth Network podcast! I'm excited to dive into the world of content marketing and how it can revolutionize your contracting company's growth. I share my journey of introducing content marketing to my dad's pond company back in 2014. At that time, content marketing was a relatively new concept, and it was met with skepticism by some team members. However, through...

REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn Welcome to the Contractor Growth Network Podcast. On this week’s double-feature episode, we’ll take a deep dive into the powerful interplay of SEO and branding and unravel the game-changing concept of Google's 'information gain score.' In our first half, we explore the often overlooked but crucial role that branding plays in SEO. This in-depth analysis uncovers the intimate bond between SEO and branding, revealing how...

REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn Join us for an exciting episode of the Contractor Growth Network Podcast, where host Logan Shinholser chats with Tom Reber, the mind behind The Contractor Fight. Tom discusses his journey from being a contractor to becoming a business coach, sharing valuable lessons learned from his early days in the industry. This episode is packed with insights into the importance of networking, daily sales consistency, and never...

On today's podcast, we dive deep into the strategies that will help you build trust and boost your online reputation on Google. In this enlightening discussion, we'll explore three key elements: Google's brand reputation guidelines, the impact of AI content, and the power of effective keyword research. By mastering these aspects, you'll be on your way to establishing yourself as a trusted authority in the digital realm. Google's brand reputation guidelines are essential to understand. We'll...

Welcome back to the Contractor Growth Network Podcast! In this episode, host Logan Shinholser dives into the latest developments in the marketing world and how they relate to your contracting business. Get ready for an insightful conversation on two main topics: Meta's new app, "Threads," and Google's legal action against fake reviews. First up, Logan unpacks Meta's Threads app, which is making waves as the competitor to Twitter. With Elon Musk's takeover of Twitter causing some turbulence,...

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system. Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing...

SB Mowing has erupted online, generating over a billion views across social media. In total, Spencer has gained over 16 million followers in under 24 months.  Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years. Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8 www.contractorgrowthnetwork.com

Pain points are the problems, big or small, that your customers face during their buyer's journey. These problems may prevent them from choosing your services or lead them to consider your competitors. Our discussion will focus on understanding the basics of customer pain points, the different categories, and how to identify them effectively. We delve into monetary concerns, one of the common pain points in contracting services. We discuss how to help your customers overcome budget...

Welcome to the Contractor Growth Network Podcast, your go-to platform for expert advice and strategies to succeed in the contracting business. In this episode, we're diving into a crucial aspect of your marketing strategy: analyzing demographics, psychographics, and behavior. You might know your target demographic, but have you ever considered the intricacies of their daily lives, attitudes, and values? It's time to step into your customer's shoes and understand the factors influencing their...

Welcome to the Contractor Growth Network Podcast, where we empower contractors to transform their business and achieve long-term success. This week, we're diving deep into a critical topic: conducting market research to identify your target audience. In the construction industry, you've mastered delivering excellent service and quality work. But have you ever wondered who exactly your business should be targeting to get a continuous stream of clients? This episode will introduce you to the...

Welcome to another insightful episode of the Contractor Growth Network podcast, your go-to resource for practical strategies and invaluable insights into growing your contracting business. In the driver's seat as always, we have Sean David and Mike Kyle, ready to lead you on the path to business success. In today's episode, we focus on a key concept that holds the power to transform your business strategies - The Buyer's Journey. Understanding your customers and their decision-making process...

Welcome to another transformative episode of the Contractor Growth Network podcast, your indispensable source of insights and strategies for growing your contracting business. Hosted by industry gurus, Sean David and Mike Kyle, we're here to drive your business forward. In this episode, we delve into the nitty-gritty of content creation. It's no secret that in today's digital age, high-quality content can make or break your business. But how do you start? How can you ensure your content...

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we have a special guest, Randy Stanbury, the owner of 4 Level Coach. Join us as we dive into the world of scaling your business and explore the four phases of growth that every contractor should strive for. In phase one, we discuss the challenges of being stuck working in your business instead of on it. Randy shares his insights on how to transition from being the primary operator to becoming a...

In this episode of the Contractor Growth Network podcast, host Sean David and CGN Content Manager Mike Kyle discuss the different types of content marketing that contractors can use to grow their businesses. The conversation covers a range of topics, including the benefits of using videos, blogs, social media, case studies, guides, and user-generated content as part of your content marketing strategy. Sean and Mike share their insights and expertise on how to create effective content for...

On this episode of the Contractor Growth Network podcast, host Sean David welcomes CGN Content Manager Mike Kyle to discuss the differences between content marketing and traditional marketing. The conversation covers a range of topics, including how content marketing differs from traditional marketing in terms of appeal and financial investment. Sean and Mike also explore the benefits of targeting a specific audience with your marketing efforts, rather than trying to appeal to everyone. The...

Welcome to the Contractor Growth Network hosted by Logan Shinholser, where we bring on successful contractors to share their stories and strategies for growing a profitable business. In this episode, we are joined by Jef Forward, owner of Forward Design Build & Remodel, who has been in the business for 26 years. Jef shares his journey of starting in 1997 and taking 4 years to work his way out of a financial hole. He also talks about joining Remodelers Advantage to understand the numbers...

In this episode of the Contractor Growth Network podcast, host Sean David is joined by CGN Content Manager Mike Kyle to discuss content marketing for contractors. The episode covers the basics of content marketing, including what it is and why it's important for contractors looking to grow their business. Sean and Mike dive into the many benefits of content marketing, including building trust with potential clients, establishing expertise in your field, and generating leads for your...

Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser! In this episode, we have a special guest, Paul McManus, the owner of McManus Kitchen & Bath. Paul started his journey in the contracting world by working for a painting company while in college. However, he eventually evolved his skills and passion towards kitchen and bath remodeling. Today, he owns his own showroom and runs a design-build firm that provides an "all in one" experience for his clients. ...

Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser, where we provide insights and strategies for contractors to grow their businesses. In this episode, we have a special guest, Dave Stephens, owner of LIDA Homes, who shares his journey in the construction industry and how he scaled his business to a staggering $17 million a year. Dave and Logan discuss the challenges and opportunities of getting started in construction, including the importance of finding a niche...

The Contractor Growth Network Podcast hosted by Logan Shinholser brings you expert insights and actionable strategies for growing your contracting business. In this episode, Logan shares the top 6 videos that every contracting business needs to have in their marketing arsenal. First, he discusses the importance of sharing your unique story with an "about us" video. This video can help differentiate your business from competitors and connect with potential clients on a personal level. Next,...

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser, where we discuss strategies and tips to help contractors grow their businesses. In this episode, we'll be diving into the topic of using content to make selling easier. Today we wwill be sharing insights on how to use assignment selling and content to nurture prospects, follow up, and be more transparent about what it's like to work with you. By using assignment selling, you can position yourself as an expert in...

Welcome to the Contractor Growth Network podcast, where we provide insights and strategies to help contractors grow their businesses. In this episode, we're going to dive into the topic of building your brand for your contracting business. We'll start by discussing what a brand is and why it's important for your business. Then we'll move on to the various ways you can build your brand, such as through social media, door hangers, yard signs, direct mail, and truck wraps. We'll talk about the...