Will new devices fundamentally change marketing? 71% of Americans say they check their phones within the first 10 minutes of waking up — Reviews.org While we’re busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025. The explosive growth of smart devices raises the question, “will devices fundamentally change marketing or not?” ✅Eli says yes, devices remove friction and make reaching consumers easier. ⛔Kevin says no, the fundamentals of marketing remain the same, only the format changes. In this episode, we talk about: * the impact of new devices on marketing * whether new devices open new marketing channels * the role of privacy for devices This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com