This episode is available on Spotify and Apple Podcasts In this episode of the Contrarian Marketing podcast, hosts Kevin and Eli debate whether Google's new search experience powered by generative AI (SGE) will actually launch publicly soon or remain stuck in beta. They discuss the motivation behind SGE, predictions for how it could launch, and whether AI hype in search will fade. "I think the whole point of s g is they need to get Wall Street and the media off their backs." "Putting it...

In this episode of the Contrarian Marketing Podcast, hosts Eli and Kevin discuss how to bring the beloved Trader Joe's shopping experience online. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

This episode is available on Spotify and Apple Podcasts In this episode of Contrarian Marketing podcast, hosts Kevin and Eli make predictions for 2024, including updates on the economy, artificial intelligence advancements, political developments, and the tech industry. They discuss controversial topics like Donald Trump's potential election, changes in SEO with the release of Google's new search engine SGE, and how new AI technologies may disrupt companies like Meta. Main Discussion Points -...

This episode is available on Spotify and Apple Podcasts In this episode of the Contrarian Marketing podcast, hosts Eli and Kevin have an in-depth discussion about marketing agencies - the good, the bad, and the ugly. They talk about their personal experiences working with agencies, red flags to watch out for when evaluating an agency, and green flags that indicate a great agency partner. They also discuss the pros and cons of building your own agency versus remaining a solo consultant. Main...

This episode is available on Spotify and Apple Podcasts Backlinks have always been a hot topic in the world of SEO. They play a crucial role in improving a website's search engine ranking and overall visibility. But when it comes to backlinks, not all links are created equal. In this blog post, we're going to dive into a LinkedIn poll that raises an interesting question: Which would you prefer - a deep link on The New York Times website or a front page link on Reddit for 24 hours? Let's...

This episode is available on Spotify and Apple Podcasts In this episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an energetic discussion covering a range of marketing and business topics. They provide commentary on recent rebranding efforts by Overstock and Buy.com, analyze the dramatic rise and fall of the virtual events platform Hopin, and share thoughts on best practices for hiring and interviewing. The conversation pivots to the prevalence of advertising in sports,...

This episode is available on Spotify and Apple Podcasts In this special episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an in-depth conversation with Alan Weiss, author of over 60 books on consulting and considered an icon in the field. They discuss Alan's background, his approach to consulting, writing, learning, and more. Listeners can expect to gain insights into becoming a successful consultant as well as Alan's perspectives on technology, AI, relationships, and...

This episode is available on Spotify and Apple Podcasts In this week's Contrarian Marketing Podcast episode, we discussed several timely topics in the world of marketing and technology. We talked about Twitter's controversial rebranding to "X" under new owner Elon Musk. We debated whether this rebrand would significantly hurt Twitter's user base and engagement. While the platform has already lost some users, we disagreed on whether a core community will remain loyal to Twitter regardless of...

This episode is available on Spotify and Apple Podcasts In a recent episode of the Contrarian Marketing Podcast, hosts Kevin and Eli discuss various topics, including * Google's new remote work policies * the impact of return-to-office on employees * the future of AI-generated content * the challenges faced by affiliates in the SEO landscape Google's Remote Work Policies and Traffic Woes Google's implementation of new remote work policies, specifically the crackdown on hybrid work, has...

This episode is available on Spotify and Apple Podcasts Kevin here. Let's dive into a hot topic - the return to office and hybrid work. I strongly believe more employees should have the option to work from home. But not just to avoid traffic - there are more twisted nuances to this issue. Companies are seemingly encouraging employees to move back to offices. And here's my theory - many are secretly using it as a ploy for silent layoffs. Forcing staff who made lifestyle changes during the...

This episode is available on Spotify and Apple Podcasts In this episode of the Contrarian Marketing Podcast, Kevin and Eli debate whether Reddit will live or die and what other UGC platforms can learn from that. The Power of Reddit and the Open Web Reddit is one of the largest online forums in the world, with over 400 million monthly active users. The platform hosts diverse communities centered around various topics and interests. While Reddit's value lies in its user-generated content,...

This episode is available on Spotify and Apple Podcasts SEO and Marketing friends, We've recently been on the Evergreen Media Podcast, discussing: 1️⃣ The role of SGE in shaping the future of SEO. 2️⃣ Identification of verticals that AI search might severely affect. 3️⃣ Understanding how to prep for an AI-driven world. 4️⃣ Leveraging AI for a competitive advantage in SEO. 5️⃣ Some of our favorite AI tools that can aid your SEO strategy. 🚀 Key takeaways from the podcast: • How to understand...

This episode is available on Spotify and Apple Podcasts In this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more. Topics * Breakfast Routines * Predictions on Economic Recovery * AI and SEO * Preparing for AI and SGE * Eli shares the best career advice he didn't take * The Importance of Working at Big Brands Early in Your Career * Best Practices for Prioritizing and Implementing SEO Initiatives in...

This episode is available on Spotify and Apple Podcasts. In this episode of the Contrarian Marketing Podcast, we discuss Apple's VR headset, WhatsApp channels, and the future of Meta, formerly known as Facebook. With TikTok taking headlines at the Mobile Apps Unlocked conference and Meta nowhere to be found, what does this mean for the future of tech companies? Can we really count them out? As Kevin says, "I think you can never ever count a tech company out, especially a tech company with...

This episode is available on Spotify and Apple Podcasts. 🚀Get Ready for a Game-Changer in SEO and Marketing: Google's Large Language Model (LLM) Integration🔥 Calling all aspiring SEO mavens and digital marketing enthusiasts! We've got a front-row seat to what might become a seismic shift in search and marketing landscapes. Google is integrating its generative AI technology (LLM) into search results. Say goodbye to outdated approaches, and say hello to disruptive innovations! 😲 Here's what you...

This episode is available on Spotify and Apple Podcasts. In this thought-provoking podcast episode, we dive deep into strategies for becoming better marketers and the power big tech companies have on our lives. We cover topics such as: * Are users powerless against big tech algorithms? * How can one protect themselves from unjust bans by tech giants? * In what ways is AI impacting marketing and the tools available? * How can marketers reduce the risk of being banned from major...

This episode is available on Spotify and Apple Podcasts. In this episode, we discuss our favorite creative marketing channels. Kevin shares how Atlassian used Trello's email list to boost content from an SEO perspective, resulting in a significant increase in visits and shares. Eli shares his experience partnering with the Toilet Association of Singapore to create a humorous survey on bathroom cleanliness, which went viral and garnered media attention. Key takeaways - Think beyond digital:...

This episode is available on Spotify and Apple Podcasts. 🤔 Did you ever think that becoming a parent could make you a better marketer? 👶 As Kevin Indig and Eli Schwartz discuss in their recent conversation, there are some hidden lessons in parenthood that can actually make you a better digital marketer. Here's what they learned: 1️⃣ Patience: A key skill trained by parenthood. - SEO campaigns and content marketing often take time to generate results. - Patience helps you maintain a...

This episode is available on Spotify and Apple Podcasts. In this Contrarian Marketing podcast, we discuss Google I/O 2023 and highlight several key announcements: * The Google Workspace integration with search results, which allows users to quickly copy information to a Google sheet * Google's AI music tool, Music lm, which Eli was not impressed with * AI search results and the inefficiency of SEO Finally, we debate whether AI will replace artists in the future, with Kevin arguing that AI...

This episode is available on Spotify and Apple Podcasts. In this episode of Contrarian Marketing, we discuss the current state of media based on the near-bankruptcy of Vice and the shutdown of BuzzFeed News. We think smaller, niche media companies can provide content that larger media companies cannot fulfill, and non-media companies like retailers can fund media teams to fill the gap. We predict that AI will play a significant role in the future of media, for example, in gathering and...

In this episode of the Contrarian Marketing podcast, we discuss the benefits of using LinkedIn to build a following or boost your career. We share tips on how to optimize your profile, engage with your audience, and create effective content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

Influencer marketing has become an essential part of any marketing strategy. It involves partnering with individuals who have a significant following on social media platforms to promote a brand's products or services. However, finding the right influencers for your brand can be challenging. In this podcast episode, we discuss the importance of influencer marketing and how to approach it effectively. This is a public episode. If you would like to discuss this with other subscribers or get...

This episode is available on Spotify and Apple Podcasts. In this podcast, we compare Google's AI language model, Bard, to Microsoft's Bing. We look at the user experience, utility, and creative capabilities of both models through various scenarios. Bard has serious accuracy and reliability issues, and we don’t see a strategy for integration and monetization. Ultimately, Bing has a more effective approach to capitalizing on its head start and providing a seamless user experience. We really...

This episode is available on Spotify and Apple Podcasts. In this episode of the Contrarian Marketing podcast, we dive deep into the challenges of navigating marketing budget cuts, layoffs, and job hunting in the ever-changing tech landscape. We share our insights and experiences on how to make the most of shrinking budgets, renegotiate targets, and adapt to the new reality. This episode is sponsored by SEO Monitor Forecasting is one of the trickiest topics in the SEO industry, especially...