This episode is available on Spotify and Apple Podcasts. In this conversation, we discuss one of the hottest topics during the pandemic's shift to remote work: meetings. Meetings can be helpful in some cases, but they are often unnecessary and a waste of time. Even for those that are helpful, there is a big spectrum in efficiency based on how they’re run. The most common issues with meetings are: * Too many attendees * Lack of preparation * Unclear agendas People often feel obligated to...

This episode is available on Spotify and Apple Podcasts. Today we teach you how you can still score a strong marketing budget in a recession. We also cover: * How to cut a marketing budget the right way * How to make the most of your marketing budget * Hacks on saving money on your marketing spends Key Takeaways * Know how your budget decision-maker ticks * Optimize your current campaigns for payback period * Reduce your ad budget for branded keywords * If your organization is facing a...

This episode is available on: * Spotify * Apple Podcasts After Bing and Microsoft both announced new AI chatbots in Search, Marketers are worried that search engines won’t send traffic to websites anymore. However, what if sites receive less but more qualified traffic? Tune in to learn how we think about AI chatbots in Search, what search arbitrage is and whether users really change their habits. Thanks for tuning in, Eli & Kevin This is a public episode. If you would like to discuss...

This episode is available on: * Spotify * Apple Podcasts Today we talk about building and thriving a consulting business based on our combined SEO and consulting experience of over 10 years. In this episode of Contrarian Marketing, we cover: * How to transition into a consultant role * What makes one a good consultant * Why Neil Patel Digital works as an SEO brand Key Takeaways * Many people do not understand SEO and accept mediocre work as ‘quality output’. Thus, real SEO experts can use...

This episode is available on: * Spotify * Apple Podcasts Today we discuss the big Marketing themes of 2023: * The impact of AI on marketing * Social media platforms that could replace TikTok * Trends in attribution and privacy Key Takeaways * AI, especially products by OpenAI, will have a significant impact on marketing. * AI Content still requires editors to produce good quality content. Writers should upskill themselves to write better than what AI Content generates. * YouTube and Meta...

This episode is available on: * Spotify * YouTube * Apple Podcasts Today we discuss if ‘work from home’ as a concept is truly beneficial for the dynamics of employees and managers in an organization. Thanks to the pandemic, many organizations switched to work-from-home, but some of them, Goldman Sachs, Google, Microsoft, etc., pull employees back to the office. They have realized that in-person interaction may outweigh the many stated advantages of a WFM culture. ✅Kevin says working from...

This episode is available on: * Spotify * YouTube * Apple Podcasts In this episode, we talk about the big trends that shaped 2022, so you can prepare for what’s to come in 2023. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

This episode is available on: * Spotify * YouTube * Apple Podcasts Today we discuss the future course of one of the most addictive, engaged, and controversial social media platforms: TikTok. Increasing privacy risk and disappointing revenues have raised questions about TikTok’s sustainability and position as a leading social platform. As the US government bans the app from government-issued cell phones and its users gain visibility on its privacy concerns, will TikTok lose its sheen to get...

This episode is available on: * Spotify * YouTube * Apple Podcasts Today we cover one of the requested topics by our listeners - AI Content. ChatGPT took over the internet to reach 1 million users within 5 days - and many wondered about their next business idea, feared job security or simply poked holes in it. We also checked the search demand for crypto versus ChatGPT, and it already shows a very different trend compared to Crypto. So, is AI content the next big tool, or will it fizz out as...

This episode is available on: * Spotify * YouTube * Apple Podcasts First, a word of gratitude: The Contrarian Marketing Podcast has hit 1,100+ downloads and 150+ newsletter subscribers from just the first 2 episodes. All thanks to you! Personal branding helps entrepreneurs raise funds, job seekers get offers and salespersons close leads. Being out there can be overwhelming but also incredibly rewarding. So, should you pull any strings to build your personal brand or stay within...

Is LinkedIn truly becoming the next hot social network or will its creator-first pivot lead to the path of Facebook? ✅Kevin says — Yes, LinkedIn has all the tools it needs to become the next hot social platform beyond professional communities. ⛔Eli says — No,  Linkedin has become too much like Facebook and is moving away from its goal of being a professional social network. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,...

Will new devices fundamentally change marketing? 71% of Americans say they check their phones within the first 10 minutes of waking up — Reviews.org While we’re busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025. The explosive growth of smart devices raises the question, “will devices fundamentally change marketing or not?” ✅Eli...

Many marketers are crafting their 2023 marketing plans right now and like every year, they have initiatives on things they will build, optimize and expand. But there's a surprise brewing: most of these marketers are going to fail if their goals are tied to top-line acquisition. We are either in the midst of or entering an economic downturn which means demand is going to be on the decline. Marketers who don't get ahead of communicating this now are going to find themselves falling short of...