This episode is available on: * Spotify * YouTube * Apple Podcasts Today we cover one of the requested topics by our listeners - AI Content. ChatGPT took over the internet to reach 1 million users within 5 days - and many wondered about their next business idea, feared job security or simply poked holes in it. We also checked the search demand for crypto versus ChatGPT, and it already shows a very different trend compared to Crypto. So, is AI content the next big tool, or will it fizz out as a trendy toy? ✅Kevin says yes, AI content tools are valuable to help work better, faster, and smarter ⛔Kevin says no, AI content tools are a cool technology toy, where utmost they can be used for applications having defined boundaries. In this episode of Contrarian Marketing, we discuss: * How is AI content used today? * What are the limitations of using AI for content? * How will AI content shape in the next 12 months? Key Takeaways * AI content tools can already solve small problems like writer’s block today. * AI content opens up many possibilities for new tools, job roles, and business ideas. * AI content cannot think or conduct original research on your behalf. * AI content doesn’t yet have clearly defined boundaries, which is why you should fact-check and copyright-check its output before using it. Kevin’s take: AI content tools are valuable and can make you better, faster, and smarter Kevin mentions how AI tools already provide practical use cases for content creation today: * Create content for topics with clear definitions, like glossary blogs * Write product descriptions and category text for e-commerce sites * Unblock writer’s block with tools like Lex * Draft article outlines * Add schema markup * Improve grammar and spelling * Suggest images or graphics * Adopt the writing style or tone of famous writers or personalities * Auto-completion of sentences for emails Kevin further adds how it also opens up new possibilities and fields for individuals and brands to explore: “It might be true that when everybody has access to the same technology, then the output is not valuable anymore. But I think it will open up the door to a lot of new possibilities. The central question in my mind when we talk about AI, generative AI, and content is when you can create anything – what do you create?”" Prompt engineering will be a new, hot field. Some people and companies will have an advantage, and others won't. An interesting question is: what new fields of work all of a sudden open up when others have been solved by AI? AI content receives a lot of press and excitement from the public, but one should be careful about how they plan on using the tool: “I think the AI tools that are coming out create hype not because AI is good enough to do all these things perfectly today, but because the next step is so clearly visible. But I would not outsource something completely to AI that does not have incredibly clear boundaries.” Speaking about boundaries, Eli shares an example of how AI doesn’t work well in poorly defined conditions: I asked ChatGPT if Kanye West was an anti-Semite, and it told me definitively no. But that's probably because it's not updated with the latest news. Still, I don't think you can completely rely on AI for things that don't have defined boundaries. Eli’s take: AI content tools are a cool tech toy Eli states that in the existing sea of content, AI content tools may be more useful for learning and simple fact-finding purposes. I think these AI tools are great foundations. They're research tools the same way you use Ahrefs or SemRush – you do some keyword research to find ideas and then build on top of it. That's what I think AI content and AI tools are good at, but it's not the end. Eli also mentions that many people make buying decisions when they consume content online - and bad AI content will lead to a terrible purchase or customer experience. “If people have to make buying decisions and