As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails? We get creative. Joining us on the show today is founder of The Bot Lab and long-time Drift partner, Eliav Cohen. Eliav loves getting creative in his outreach, on this episode, he shares the three key tactics he's found most successful in preventing the dreaded "ghost." Over the course of 30 minutes, you'll learn about Drift Video, website personalization, and the power of conversational content. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi on Twitter @sammireinstein, @DriftPodcasts, and Eliav on LinkedIn. Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays