Hello, and welcome to another episode of the podcast. I’ve talked a lot about traditional and self-publishing on the podcast. I’ve noticed recently that some beautiful cookbooks aren’t traditional or self-published but hybrid or custom-published. Today, on the podcast, I have an interview with Georgie Hockett. Georgie is the Marketing Director at Flashpoint Books. Georgie joined Girl Friday Productions (the parent company) in 2018 as a marketing professional with over 20 years of experience in media and magazines. At Flashpoint, Georgie’s passion for helping authors achieve their unique version of success makes her a client favorite, and her support of her talented marketing strategists makes her beloved by her team as well. Today on the podcast, Georgie and I talk about the definitions of hybrid and custom publishing, the ideal client for a hybrid book, and the mindset of the ideal client for Flashpoint. We also dive into a hybrid publisher's services, how to know if hybrid publishing is for you, and Georgie’s advice to a cookbook writer considering hybrid or custom publishing.  Things We Mention In This Episode: Flashpoint Books Lil’ Luna’s So Easy So Yummy by Kristyn Merkley The Kitchen Commune by Chay Wike