This week, Kenton chats to Jono Sumner who runs a very successful business with his brother and his best friend. The threesome co-founded LifeJacket Skin in 2020 after several of their friends, and Jono himself, were diagnosed with cancer. LifeJacket has a single vision: to halt the increase in skin cancer, which is the world's most common cancer even though it is 90% preventable. Their skin protection products range from sun cream and moisturiser to body wash and anti-chafe bars. Jono is super passionate about what he does and he gives a very compelling argument to 'invest in yourself', whether that be skin protection, nutrition, health or lifestyle. Kenton learnt a few things during this podcast recording, and we are sure that you will too!