If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for one owner per industry to set up shop. That would mean that each town would have one photographer, one wedding planner, or one calligrapher. But friends, we don’t live in that world. Instead, business owners like you experience success because your clients find glimpses of themselves in you and in your business, and they choose to work with you. That’s why showing up authentically is how you attract dreamy clients and do your best work for them and for the world.  Welcome to the Copywriter on Call podcast. I’m your host, Sara Gillis, copywriter and owner of What Sara Said, and on this show, my guests and I will empower you to drop-kick the tired ol’ strategies that everyone else is using and change the script to what makes you different, so you can show up online in a way that feels like, “That’s so me.”  Here, you’ll find practical advice to uncover the brand voice that’s already within you so you can infuse your creative business with your stories and the heart behind your work. If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you. You’ll also find stories and examples of the blocks that get in our way from showing up as ourselves online. You’ll learn strategies to work through these challenges in favor of owning your quirky, vulnerable, and authentic self, front and center, in your writing, in your visual imagery, and in your marketing as a whole.  So if you’re ready to show up as your most authentic self online, click that Subscribe button on your favorite podcast app or over on YouTube, so you never miss an episode.  And if you have a creative friend who would love to learn how to do the same, be sure to share this show with them, too.