On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with attendees, speakers, and conference hosts, and downloading your thoughts after the conference wraps up. ⭐ MENTIONED IN THE EPISODE: The Reset...

On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI. Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journey as well. ✨ MEET JOSH HAYNAM Josh serves as the CEO and co-founder of Interact, which was founded in 2013 and is now working with over 7,000...

In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves. Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing membership, and how it led to working together on retainer and then to a full website overhaul. ✨ MEET SARAH MONSON Hey there! It's me Sarah, an...

CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what's happened since launching the Copywriter on Call podcast. She also takes a look at what's coming next for What Sara Said and spills the beans on a NEW business venture, What...

On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographers need to know to optimize their websites. Tune in to learn: - The three questions that Brittany recommends all business owners consider when...

On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type. Say goodbye to icky, robot-like ChatGPT results, because these hacks give you practical prompts to initiate and refine the words that ChatGPT spits out at you so that the copy actually sounds like...

On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty's been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in 2024 and beyond. - Why so many creative business owners don't blog, even though they know that they should - The must-have elements of an effective blog post - How photographers can find the...

On this episode of the Copywriter on Call podcast, Sara shares the five most prominent things that teaching taught her about business. Even if you’ve never been in the teaching or education field, you've likely learned these lessons by running your business, too! 1) You have to repeat yourself. 2) Adaptability is key. 3) Patience is a virtue. 4) Communication and leadership skills are a necessity. 5) You have to think on your feet. 🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your...

On this episode of the Copywriter on Call podcast, Sara shares four strategies she's implemented in her business to make it easy for her clients to share their feedback. These aren't groundbreaking ideas or revolutionary concepts, but they’ve helped Sara to regularly connect with her clients and request testimonials on what it’s like to work with What Sara Said. As a special bonus, Sara's sharing a client off-boarding email swipe file template in the show notes for this episode. Visit...

On this episode of the Copywriter on Call podcast, Sara interviews Val Duvick, a business and finances coach for creatives and the host of the Creative Income Cure podcast. - What to know about the Profit First hype - Why finances and numbers feel so darn scary to us as creatives - How Val planned, both logistically and financially, for time away from her business, including two maternity leaves and a sabbatical in 2023 - Val's can't-miss baby step you can take today to right your financial...

On this episode of the Copywriter on Call podcast, Sara shares five ways that photographers can boost their online visibility. Most of these to-dos are ideal to work on during a slow season in your business! When you’re busy photographing your clients, your website likely isn’t the thing that’s always top of mind for you. But one major mistake that I see creative business owners making is neglecting their website – more specifically their online presence as a whole – until they absolutely...

On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what's considered a luxury or "want to have" service. Whether you're a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your work when investing isn't necessary to conduct life or business. Tune in to learn why focusing on the value of a given product or service isn't the answer! ⭐ SUBSCRIBE...

On this episode of the Copywriter on Call podcast, Sara interviews Brittnie Renee, who recently added "planner creator" to her job title. As a newborn and family photographer, a business coach and educator, a podcast host, a wife, and a mama, Brittnie shares the vision for her planner, how Sara's copy helped the project come together and feel real, and what it's like to have a planner out in the world. - Brittnie's heart for creating the Capture the Chaos planner - Trusting her vision by...

On this episode of the Copywriter on Call podcast, Sara interviews Colie James, family filmmaker and systems strategist. - What Colie misses (and doesn't miss!) about teaching - Colie's favorite ways to use Airtable and her Leads & Clients Hub product - Why Colie thinks the idea that systems are impersonal just doesn't add up - How to make automations and workflows feel personal 🎙️ MEET COLIE JAMES: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the...

On this episode of the Copywriter on Call podcast, Sara reflects on what she calls her "year of launching" in 2023 and what she learned. - Meeting her copywriting guru, Ashlyn Carter of Ashlyn Writes - Launching this podcast in April 2023 - Launching Storysale, her group coaching program - Black Friday Prep School inside The Content Huddle, her membership program - Launching Words That Click, a website copy course for photographers 📚 MENTIONED IN THIS EPISODE: ✨ Storysale:...

On this episode of the Copywriter on Call podcast, Sara chats with Jade Boyd, who is a business and productivity coach for service providers. Jade helps busy service providers simplify and scale their business with strategy and systems, so they can earn more, work less, and create a freedom-first business. She uses her signature Business Minimalist™ Framework to help women focus on doing less but better in their business. - The first step to take today to foster productivity - Why clarity is...

Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That's just not going to cut it.  And it might be enough to get your website off the ground, because, hello, we've all been there, but it's just not what I would suggest doing if you really want your website to work for you. In this episode, I share how to optimize...

There are four different types of buyers, and they all need something different.  So it's important that your photography website appeals to all four of these types of buyers, otherwise you’re missing out on booking a client.  As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren't enough.  You need the right copy that speaks specifically to their buying needs, too.  01:11 — Understand what analytical buyers need...

As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it's been a while since you've taken a peek at your photography website copy to ensure that it's communicating your value to your ideal client in the way you want it to do so, here’s my list of must-dos before you change up your website copy strategy so you can make meaningful and effective updates. 01:21 — How to clarify your ideal...

Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website.  After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how her business has evolved, so she can do the work she loves doing with the clients she loves working with and how leading with her authenticity has...

When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action.  Your potential clients are currently facing a problem in their life that they're looking to address or solve, and your photography service might be that solution, but they can't clearly see that when you only lead with what you get the deliverables. 01:05 — Why you need to include storytelling on your services...

Website design goes hand-in-hand with your copy to make your sales page convert.  Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you.  Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk through some of the design considerations for building a sales page that converts. She also shares how you can showcase more of your personality through your website...

Your photography website homepage is the first stop for your dream clients, so it’s key to have a homepage that guides your dream clients from stranger to client.  After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, a.k.a. your homepage.  Tune in to hear the six must-have elements, so you can be sure you’ve included all of these on your homepage.  01:54 — Capture attention with a results-based headline that speaks...

Your photography website SEO could be the difference between being booked out and waiting for your next client to appear.  Your dream photography clients are opening up Google and are searching for someone just like you, my friend.  But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to your website.  That’s why website SEO copywriter, Erin Ollila, is joining me today to talk about how to optimize your photography website SEO so your website can...