As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it's been a while since you've taken a peek at your photography website copy to ensure that it's communicating your value to your ideal client in the way you want it to do so, here’s my list of must-dos before you change up your website copy strategy so you can make meaningful and effective updates. 01:21 — How to clarify your ideal photography client  03:36 — Identifying what needs to change on your photography website 05:30 — How to make sure your client testimonials are highlighting the full scope of your offers 08:22 — Why you need to take advantage of inspiration when it strikes 📚 MENTIONED IN THIS EPISODE • 3:20 - Episode 4 of this podcast: https://youtu.be/Ub-6n2CbsMI?si=xzwadKQUhHiBuJNs • 8:08 - Episode 21 of this podcast: https://youtu.be/w4T_Ikp15jw — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube Mentioned in this episode: VIP Days