Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That's just not going to cut it.  And it might be enough to get your website off the ground, because, hello, we've all been there, but it's just not what I would suggest doing if you really want your website to work for you. In this episode, I share how to optimize your “Contact” page and really dig into why it matters so much for your clients. 03:30 — What your “Contact” page needs to do specifically for your business  03:53 — 4 different ways to optimize your “Contact” page 10:53 — How your “Contact” page can convert more leads and referrals  📚MENTIONED IN THIS EPISODE: 🌐 Headline Analyzer Tool — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube Mentioned in this episode: VIP Days