20: Optimizing Your Photography Website SEO with Erin Ollila
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Your photography website SEO could be the difference between being booked out and waiting for your next client to appear.  Your dream photography clients are opening up Google and are searching for someone just like you, my friend.  But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to your website.  That’s why website SEO copywriter, Erin Ollila, is joining me today to talk about how to optimize your photography website SEO so your website can rank higher and serve your dream clients who are searching for YOU. We’re breaking down SEO in ways that make it feel way less intimidating. Get ready to feel confident that you can tap into SEO to attract more clients to your website!  07:24 —  SEO Is Simply How We Search and Find What We Want Online 14:26 — Understanding the Key Words and Phrases Your Clients Would Use to Find Your Business 19:53 — Why photographers should be using SEO to attract more dream clients 23:48— You don't have to fear being stuck with one niche with SEO  28:24— Where to start with SEO to get the results you're looking for 34:44 — The biggest challenge photographers face with standing out and attracting clients 36:48— How photographers should be naming their images on their website 44:09 — Why you should make your website accessible  47:44 — What results you can expect from SEO 53:37 — How to simplify SEO with a checklist that will get you started 📚MENTIONED IN THIS EPISODE • Get the Website SEO Checklist https://erinollila.com/copywriter-on-call  👋 CONNECT WITH ERIN OLLILA (SHE/HER) Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing and now hosts the Talk Copy to Me podcast. Reach out to her on Instagram at @ErinOllila, or visit her website https://erinollila.com — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 a href=" https://www.youtube.com/@hellosaragillis " rel="noopener noreferrer"...
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