24: How Sabrina Gebhardt Speaks Clearly to Two Different Types of Clients on One Website
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Description
Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website.  After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how her business has evolved, so she can do the work she loves doing with the clients she loves working with and how leading with her authenticity has contributed to her success.  03:21 — The challenge with having two different offers and audiences 06:06 — How Sabrina developed her two offers overtime to make an offer suite she loves  10:51 — Creating alignment between social media and your website 15:08 — How personality-packed website copy helps you reach more clients beyond converting more of your website visitors 18:10 — What it's like to have someone translate your personality and ideas into effective copy 👋 CONNECT WITH SABRINA GEBHARDT (SHE/HER) As a lifestyle photographer of more than 12 years and a business coach for photographers and other entrepreneurs, Sabrina calls Fort Worth, Texas, home. In her life, Sabrina practices what she teaches: as a busy wife to her college sweetheart and a busy mom to their three children and two dogs, she knows what it means to balance work and life with a whole lot of heart and caffeine. An Enneagram 3 who loves emojis, color, and reading, she’s learned that her business (and her sanity) benefit from slowing down, and she’s on a mission to show other female business owners how to do just that. Root to Rise Mastermind — use code SARAG for $150 off:  https://sabrinagebhardt.com/mastermind/ — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube Mentioned in this episode: VIP Days
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