When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action.  Your potential clients are currently facing a problem in their life that they're looking to address or solve, and your photography service might be that solution, but they can't clearly see that when you only lead with what you get the deliverables. 01:05 — Why you need to include storytelling on your services page as a photographer 03:23 — People want to know what transformation they can expect to receive 04:08 — Relying on deliverables won't sell your service as effectively as storytelling 📚MENTIONED IN THIS EPISODE • Get the Services Page Swipe File: https://whatsarasaid.thrivecart.com/services-page-swipe-file/ — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube Mentioned in this episode: VIP Days