Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients. But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could.  After working on the branding and design for my group coaching program, Storysale, where creatives learn to market their magic through the power of words,  Kelly realized that was exactly what she was needing to have words that match the quality of her...

Too many creatives fear that systems will make their business feel cold and or like a robot. But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to go above and beyond in other areas.  Sarah Potts, the owner of a virtual assistant agency, shares how you can create systems and delegate in a way that allows you to bring authenticity to every client touchpoint while...

When we start our business, we tend to follow a lot of “rules” from others who have had success.  That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they would want to work with us, especially compared to the dozens of other options available to them.  Deanna Seymour, a graphic designer, joins me in this episode to share why breaking the “rules” will be the very thing...

Choosing to outsource in your business or life can feel intimidating or even risky at times.  But I've got to tell you, some of the best things have happened in my business and in my life when I've stopped doing it all alone.  If you've never outsourced either in your personal life or in your business, I want to share a few clues that it might be time to consider asking for help. I hope this episode encourages you to consider what your life or your business could look like if you delegate...

Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective?  I've rounded up four things you should and four things you shouldn't include in the copy on your “About” page so that you can confidently know that you're connecting with your audience in the right way. 01:14 — Your “About” page isn’t about you — it’s about them 01:44 — Have an attention-grabbing headline that speaks to your ideal client 02:23 — Include a “grounding...

Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic.  A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her.  Needless to say, she was sold and knew she had to support other small business owners in taking that leap to email their list, build a deeper connection with their audience, and ultimately increase their...

As a photographer, serving your clients isn’t just about providing a seamless client experience — you’re creating and capturing memories of some of the most special times in your clients’ lives.  Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families who has designed a deeply thoughtful, full-service experience for her clients.  But her digital client experience wasn’t conveying the same warmth and thoughtfulness to best prepare her clients for her...

The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else.  As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes.  Here, I’m sharing the five creative and photography website copy mistakes I see, so you can stop making them in favor of moving the needle on leveling up your copy and attracting your...

After 15 years in business, Brittnie Renee, a newborn family photographer and one of my clients, knew exactly who her dream client was and what she needed to say to communicate the value of her offers.  But, doing that in a way that highlighted her personality and allowed her to show up authentically was proving to be more challenging, and she knew that connection with her potential clients was a missing piece of achieving her first six-figure year.  Tune in to see the Polish Process Brittnie...

As a creative entrepreneur, it may feel like your creativity flows naturally, except for when you’re needing ideas for emails to send.  If you ever get that blank page syndrome when thinking of what emails to send to your list, these five prompts for emails will get the creative juices flowing for you plus simple templates you can follow for each.  Tune in to hear:  Why you need an email list as a creative entrepreneur5 types of emails to send to build connection and turn subscribers into...

Your words can communicate who you are, share little insights about your personality, and make it easy for your dream clients to feel connected with you before they even talk with you — and your visuals matter just as much.  Your website and branding not only convey your personality and support you in feeling confident to show up online, but those visuals — when thoughtfully designed — can elevate your words and leave a lasting impression on your potential clients.  Claire Palmer, brand...

If you've ever found yourself scrolling Instagram to get inspiration for a post on your own feed, only to find yourself giggling at reels of raccoons an hour later, this episode is for you. In this episode, I’m sharing nine social post ideas you can put to work right now as a service provider.  Say goodbye to the writer's block, friend, because these nine social post ideas are so easy to implement, you can get at least one created and posted today.  If you put any of these ideas to work on...

If you want to create a business you love, it comes with a lot of vulnerability.  It requires that you shed the “shoulds” and let go of the noise of judgment, so you can stop abandoning who you are and your desires.  Kim Diamond, a South Dakota-based holistic wellness coach, shares her wisdom on how to lean into this vulnerability to uncover who you are and what you want, how to trust yourself, and what it takes to show up as yourself both in business and in life.  Kim shares: How she...

What’s an easy way to book more photography clients? Include these 3 pieces of copy on your website! It's no secret that I love writing for photographers. Since niching down to serve female photographers and creatives in 2021, I have served almost 25 photographers, and I can't lie — these gals are my favorite business owners to write for, and I’ve learned exactly what copy makes all of the difference for them to be able to book more of their dream clients.  I cover: What do you want your...

Do you have a product that can serve "everyone"?  While there’s boundless potential for your product to improve a person’s life, your messaging needs to speak to dream clients, not just people in general This was a challenge for my client Kelsey Buelow, a custom gifting expert. As she was developing her business, she had a variety of customers she could serve. After all, everyone loves gifts! But through dialing in her messaging and speaking to dream clients, Kelsey gained so much more...

We all learn a few tough and valuable lessons on the way to building a successful creative business. In this episode, I share three lessons that I learned that helped me become the successful creative entrepreneur I am today. I hope this episode inspires you to think a little differently about your work, about your purpose, and about yourself. You'll learn: Why you can’t always wait for clients to find you How to reach out to ideal clients the right way How the content you consume affects...

If you’re thinking of creating content with ChatGPT, whether that’s social posts, emails, video scripts, or the like, there are a few big legal considerations to consider.  The rise of ChatGPT brings up a big question: who owns this content and what does it mean for those of us who create content for our businesses?  Sarah Waldbuesser, a copyright and trademark attorney for online business owners, shares insights into the legal side of ChatGPT so that we small business owners can feel...

For serving your ideal client to truly be ideal, both you and the client need to feel that magical sense of rightness – that right fit. And sometimes, that might just mean saying no to serving a less-than-ideal client.  In this episode, I'll lead you through what it looks and feels like to find your ideal client, what makes a client ideal, and why serving a client who is ideal for you isn't the whole story. 🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE  Discover your brand voice type, so that...

Brand voice types play a pretty big role in attracting your ideal client. How?  Think about it like this —  Consumers have a wealth of choices to make each time they interact with a business, whether it's filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, or investing in a business coach.  In a world of abundant choice, how can you attract your ideal client?  It's your messaging — the personal, unique-to-you way in...

What makes effective copy?  It's no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails?  In order to effectively serve and sell to your ideal client, your copy needs to accomplish three main goals.  I call them the three Rs.  🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE  Discover...

It's one thing not to feel worthy of showing up authentically online, but it's another thing entirely to prevent yourself from pursuing an authentic life. That's what I was doing until I decided to run a business that is built on the beauty of sharing stories. In this episode, I share a deeply personal story that shaped my outlook on how to stop hiding and to show up as myself, not only in my business and online, but especially in my life. I hope if you’ve convinced yourself as I did — and...

If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for one owner per industry to set up shop. That would mean that each town would have one photographer, one wedding planner, or one calligrapher. But friends, we don’t live in that world. Instead, business owners like you experience success because your clients find glimpses of themselves in you and in your business, and they choose to work with you. That’s why showing up...