When we start our business, we tend to follow a lot of “rules” from others who have had success.  That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they would want to work with us, especially compared to the dozens of other options available to them.  Deanna Seymour, a graphic designer, joins me in this episode to share why breaking the “rules” will be the very thing that grows your business, how to bring your personality to your brand visuals, and the role that your visuals play in how confidently (and consistently) you show up online.  04:14 — How Deanna transitioned from teaching to running a creative business 07:58 — It’s not just your portfolio that matters, your personality matters too  11:23 — How to use your visuals to stand out and showcase your personality  15:57 — Is doing what you’re “supposed to” or focusing on “being professional” working or you?  20:36 — The importance of creating small moments to connect personally  25:31 — Your uniqueness is what attracts your ideal client  30:07 — Outside-of-the-box products and marketing that Deanna created to shed the “shoulds” and embrace who she is (even if it goes against the “rules”)  CONNECT WITH DEANNA As the host of the podcast Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it comes to marketing your business. She’s your right hand ma’am when it comes to bold graphic design and lively content creation. With a mix of humor, empathy, and real talk, Deanna helps you feel more comfortable in your own skin so you can actually have fun with your content and connect with your perfect-fit clients. When she’s not recording a new podcast episode or working with clients, she’s probably making GIFs, hangin’ with her fam, or sneaking in some Real Housewives! Website: https://deannaseymour.com/ Instagram: https://www.instagram.com/thedeannaseymour/ — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube Mentioned in this episode: Quiz