Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective?  I've rounded up four things you should and four things you shouldn't include in the copy on your “About” page so that you can confidently know that you're connecting with your audience in the right way. 01:14 — Your “About” page isn’t about you — it’s about them 01:44 — Have an attention-grabbing headline that speaks to your ideal client 02:23 — Include a “grounding statement” that immediately connects  03:30 — Introduce yourself with your positioning statement 04:48 — Include details about what types of clients, photography, and locations you specialize in your copy for an “About” page 05:13 — Speak to your dream client’s problems and pain points  07:02 — Sprinkle “good new statements” into your “About” page copy 07:31 — Include fun facts that allow your prospects to get to know you in a specific way  08:28 — Ensure the details you’re sharing about you are relevant to why someone would choose to work with you 09:31 — Remove any industry jargon and simplify it  10:20 — Don’t include your entire life story — only the details that matter 11:25 — Make sure you’re “showing” more than you’re “telling”  🖊️ 3 STEPS YOU NEED TO CRAFT AN EFFECTIVE ‘ABOUT ME’ WEBSITE PAGE https://view.flodesk.com/pages/609483118268590e87ab104f — JOIN US INSIDE WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join us inside Words that Click! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube