Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic.  A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her.  Needless to say, she was sold and knew she had to support other small business owners in taking that leap to email their list, build a deeper connection with their audience, and ultimately increase their clients and sales.  In this bonus episode, Shannon shares the first steps to getting started with email marketing as a creative or photographer and highlights a few of the valuable tools that can support you with developing the skill.  01:23 — How one email generated $2,600 on a print sale for her wedding photography clients and $13,000 for her first year using email  04:25 — Taking an “it’s just an email” approach 06:46 — How to use email to show your personality and connect with your clients  07:57 — What to do when your email list isn’t engaged 11:48 — How service-based business owners can use email to close more clients 15:57 — How to be consistent with emailing your list  17:45 — Prompts versus templates 24:00 — Making templates on brand for you  25:44 — Structure allows creative juices to flow 26:57 — How to get started with email  🛍️ SHOP THE EMAIL CLUB  Get $25 off almost anything in The Email Club template shop: COPYONCALL https://www.theemailclub.co 💌 GET A FREE WELCOME EMAIL  https://www.theemailclub.co/free-email-template-coc CONNECT WITH SHANNON AKA MRS. VONDY Shannon aka Mrs. Vondy, is your friendly neighborhood email obsessed marketer & strategist. She offers done for you email services for busy biz owners and done WITH you services via the Email Club Membership and Email Template Shop. After running a successful photography business for 13 years and growing her email agency to 6 figures in less than 2 years, Shannon also coaches business owners on how to book better clients and run more successful, profitable businesses! When she’s not dreaming up emails, or coaching biz owners, Shannon’s likely binging Netflix while snuggled up with her hubby and her two rescue huskies. https://www.instagram.com/mrs.vondy — JOIN THE WAITLIST FOR WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a waitlist bonus, each course module shares a step by step video of me placing the copy on a show at website template that's been professionally designed for photographers just like you. Words That Click launches on November 20th, and you can join the course waitlist at whatsarasaid.com/coursewaitlist. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join the waitlist! — From a website copy...