Your words can communicate who you are, share little insights about your personality, and make it easy for your dream clients to feel connected with you before they even talk with you — and your visuals matter just as much.  Your website and branding not only convey your personality and support you in feeling confident to show up online, but those visuals — when thoughtfully designed — can elevate your words and leave a lasting impression on your potential clients.  Claire Palmer, brand designer and owner of Juniperfolk Designs, shares the importance of your brand and website design, how you can ensure your visuals not only look beautiful but also represent who you are, and the importance of marrying your copy and your visuals together so they tell the same story.  Tune in for: The role of copy in a successful brand and websiteIt’s not just about beautiful visuals — your branding has to feel like youThe micro-details that make all the difference CONNECT WITH CLAIRE Claire Palmer owns Juniperfolk Designs, a brand and web design studio specializing in authenticity and intentionality. After working in the service industry for over a decade, she pivoted, and instead of serving incredible cocktails, she began serving up powerful brands and websites. She launched a Showit website template shop and offers three website templates named after her favorite cocktails. She prides herself in design that has strategy and emotion at the forefront. Website template shop — use code “whatsarasaid10” for 10% off Claire's Instagram — JOIN THE WAITLIST FOR WORDS THAT CLICK If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work. As a waitlist bonus, each course module shares a step by step video of me placing the copy on a show at website template that's been professionally designed for photographers just like you. Words That Click launches on November 20th, and you can join the course waitlist at whatsarasaid.com/coursewaitlist. As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course Join the waitlist! — From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience. VIP Days — 🌐 Website 📸 Instagram 🎥 YouTube Mentioned in this episode: Quiz