Everybody LOVES a good open rate….but what does that metric tell us really? To be honest, it only tells us that someone opened the email…not that they actually read it!   Let’s chat about things you can do to get people to actually read the emails you have so carefully crafted. The way you format your email has a huge impact on whether or not your audience will read on.    I’m sharing several tips on how to improve your email aesthetics to encourage readers to scroll beyond the first sentence.   Mentioned in this episode: CLICK HERE for info on full-service HANDS-OFF high-converting email marketing service for solopreneurs ready to work less but sell more!   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Big Sis sends email marketing tips to your inbox! Sign up >>  https://tinyurl.com/bigsistips Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need!