Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing Ensure the right message is getting to the right people Make an emotional connection Use scarcity and urgency (without being sleazy) Boost your...

Today, I’m debunking 4 common myths about storytelling in email marketing.  Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen.   Here are the 4 myths we’ll be discussing on today’s episode: Myth #1: "No one wants to read stories in emails." FALSE! Myth #2: "Storytelling is a waste of time and energy." WRONG! Myth #3: "I can't write stories, I'm not creative." LIE!  Myth #4: "I don't have any stories to tell."...

Exciting news - It's my one year podcasting anniversary! 🥳  In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business.  Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business.  Is it worth it? Is it easy? Tune in to find out! To celebrate, I'm giving away my favorite new tumbler and a free email audit. Want to win? Do this: 1️⃣...

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business.  Key traits include: feeling a connection with the copywriter understanding their communication style ensuring they can write in your brand voice working with tight...

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins for higher quality leads on your email list. Let's talk about the pros and cons…    The pros of double opt-ins are higher engagement, reduced...

  Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   In this episode, we dive into the power of hyperlinks in your emails. From using clear colors to strategic placement, these tips can make a big difference in your email performance Did you know that the placement of your links can impact your...

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   Learn how to make your email marketing 1% better using the power of preheaders.They play a crucial role in attracting readers, generating interest, and driving engagement with your email content.  You can use this overlooked tool to: elaborate...

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   Episode 48 is all about turning the dreaded "unsubscribe" into a positive experience. I’m sharing some valuable insights on how to spice up your unsubscribe section in your emails to leave a lasting impression and possibly prevent people from...

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!   Today you’ll learn: the importance of segmenting and...

With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game.   In today's episode, we focus on the art of creating subject lines that grab attention and boost open rates. We discuss the importance of subject lines, as they play a crucial role in a recipient's decision to...

Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before!   In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple of years and what’s working now (in 2024). You’ll also get tips that can help you navigate the world of live launching with...

Are you tired of constantly creating new content for your online business? Yeah…ME, TOO!   Here’s an idea. 💡 Let's make our marketing work smarter, not harder!    Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few practical content creation ideas that you can start using today so that busy entrepreneurs like yourself can buy back your time while still...

Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy. – Enter the mighty downsell offer.-- In this episode, we discuss the concept of downselling as a strategy to offer a more affordable solution to potential customers who may not be ready for your premium offer.  We’ll...

Are you gearing up for a live launch but feeling overwhelmed with all the copywriting needs? I’m covering the three (FOUR!) stages of launching and all the copywriting components you need for each. Get tips on creating high-converting copy that will help you close the deal with confidence. Plus, grab a free launch list checklist in the show notes to stay organized throughout your launch process.    Whether you're a seasoned pro or new to the world of live launches, this episode is a...

If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read. Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on creating engaging emails and connecting with your audience. Courtney is a true Salesgirl who not only knows how to get attention but also how to handle...

Struggling to decide between a weekly or monthly newsletter for your online business? Let me break it down for you in this podcast episode. 🎧 Do you remember obsessively listening to a song on repeat? That's the power of consistency, and it applies to your email marketing strategy too! 🎶 In this episode, I share why a weekly newsletter can be a game-changer for your business. From staying top of mind to boosting sales, the benefits are endless! 💼 Listen in as I explain how regular touchpoints...

Hey there, business besties! It's Megan Wisdom, your go-to guide for crafting copy that doesn't just sound good, but also brings in the sales. In our latest bite-sized episode of Copy That Converts, we dive straight into the heart of what makes copy truly effective. I kept it short and sweet because I know you're all about efficiency. But don't let the brevity fool you—these tips are gold. And if you're gearing up for a launch, take a minute to ask yourself if you've got these three...

Want to clean up your email list but nervous about hitting ‘delete’ and removing subscribers? Then try a re-engage campaign. It is the best method to clean up your list without deleting inactive subscribers.  You’ll learn about the importance of regularly cleaning up their email list and how it can lead to a more engaged audience plus improved email metrics. We’ll chat about the three most important parts of a re-engage campaign: segmentation, automation, and creating compelling content that...

“It took AGES to build my list, and now you want me to DELETE contacts?!?”   I know–this feels counterproductive, but regularly cleaning your email list is one of the best things you can do to get higher open rates, better click-through rates, and understand your clients better. Removing unengaged subscribers can actually help your list thrive.    Discover why email list hygiene (I know, it sounds so gross) is essential to healthy email marketing and why saying “bye-bye” to some of your...

In this week’s episode of Copy That Converts, we’re talking about the transformative power of storytelling in email marketing. What can using storytelling in marketing do for your business? Engaging your audience, building brand loyalty, improving conversions...storytelling in marketing can do it all!   Whether you’re a seasoned marketer or a business owner who's struggling to figure out an email strategy, listen in to get two actionable writing prompts tailored to elevate your email game....

This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be!    To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compliant so you can continue to produce high-quality email marketing campaigns.   Psst! These changes are set to begin in February 2024, so don’t...

A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year.   MENTIONED IN THIS EPISODE: Join the free Facebook Community >>  Email Marketing Tips for Online Business Owners   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram:...

Let's take a walk down memory lane! 2023 was filled with ups and downs for all online business owners. I'm sharing the lessons I learned about copywriting and sales and what I'll keep and what I'll leave behind as we start a brand new year.  Listen in and see if you need to change these things, too!   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Big...

What’s the #1 thing that determines whether or not your email marketing efforts will succeed? The subject line. It’s what determines whether or not a person will click and read that carefully crafted email you created, so let’s get it right!   Listen in for best practices and 8 tips to help you create subject lines that shine! MENTIONED IN THIS EPISODE:   Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan!  ➡️ CLICK HERE!   Subject Line...