How to create timeless TV campaigns in a social media era with Jacob Weinreich, the CMO at TV2
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We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time. People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior?
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