On today's episode, we talked with Andy Pearson, VP of Creative for Liquid Death. We talk about everything from how Andy won a future Cannes Lion before knowing what it was, to what creativity looks like through the eyes of one of the most interesting brands in the world. No matter if you're a fan of Liquid Death, Andy, or marketing in general, there's something for everyone in this one. Have comments or questions? Send them here or directly on the website! Useful links Podcast:...

On today's episode, we dive into the scary world of social media conspiracy theories. The big question that we heard over and over again was whether the platforms listening to everything we do or not. Are they reading our email? Tracking our location? Just how deep down the rabbit hole do they go to get what they need? We'll be adding a few special guests over the next few months, so stay tuned and follow us on social for hints, previews, and even your opportunity to join us on the episode. ...

In this episode of the Social Media Sucks Podcast, we're talking about artificial intelligence and social media! Many of the guests on this episode think that AI is a tool, but a few are scared about what's to come. Where do you sit on the fence?  Our next episode is going to be centered on social media conspiracy theories. Is your phone listening to everything you say? Is Mark a robot? Is TikTok tracking your keystrokes? You tell us!  We'd love you to be on our next episode, comment here...

In this episode, we respond to comments, videos, audio, emails, and more from 22 submissions! TWENTY-TWO! All about what stresses our community about social media, what they're worried about, what problems there are, and where we're headed. As a sneak peek, our next episode will be all about artificial intelligence! Looking forward to hearing everyone's thoughts on it! "Hosts" Chris Kubbernus - Jason Donnelly  "Guests" behindtheshadez - _lorriklassen - Rob Coe - Jose Rosado - Jasper -...

We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch. Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire. His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story,...

In this episode of the "Social Media Sucks" podcast by Kubbco, we dive deep into the world of content creation with Lukas Kaiser, the Senior Vice President of Content at Westbrook Media. With a rich background spanning from SNL to Comedy Central, Lukas shares his insights on staying current in the ever-evolving social media landscape, crafting engaging content for diverse audiences, and navigating the challenges of the entertainment industry. Whether you're a content creator, marketer, or...

Rasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data. In this episode, find out: Why customer data is important and how to control it better Why some brands are failing in e-commerce and what they can do to solve their challenges How to upsell to customers and retain them for longer Why marketers need to...

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand. And how to get the product to break into the mainstream bigger markets across Europe and North America. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok:...

In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark. Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his...

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark.  Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams.  He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market...

In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages. Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness,...

On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals. They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more... Tune in...

Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023. Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail brand...

L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away. How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal...

We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time.  People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior? 

  Mila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years.  Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for operational excellence. In Denmark, there are currently 26 stores, but they have the ambition to open up another 74 by 2030. Prior to the...

Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage.    Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also describes...

Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the...

What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early?    In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve. ...

If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner. The club works as a media platform, casts players for campaigns, pitches new ideas to sponsors, and feeds multiple channels with high-quality content. How do they maintain a healthy balance...

  Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital marketing strategy successfully builds brand awareness and engage the audience. The million-dollar question is – how do they do...

Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.    Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of...

What’s in style this season for fashion brands on social media? Beyond the Y2K style that is. Together with Henrik Eppers, owner of multiple fashion brands and lecturer at Copenhagen School of Design and Technology we’ll dive into the role of social media in the fashion industry. We uncover the interplay of social media and the fashion industry, how they influence one another to change culture and trends, and where we're headed in the future. Prepare to get the answers to  🔹How...

In this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING. A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more...